Keeping up with the latest trends can be challenging. After all, new ideas are introduced practically every day. To make things a little easier, we’ve compiled an extensive list of user-generated content examples that drive brand trust.
These ideas come from a variety of different sources, and they all have one thing in common: They help the company build trust with customers. User-generated content is one of the most effective ways to achieve that end. When you give your customers opportunities to interact with your brand in unique ways, they often respond positively.
These user-generated content examples have enabled numerous brands to increase their trust among customers and also improve their reputation online. Let’s take a look at some specific examples.
Recommended Reads: User Generated Content Tips To Turn Customers Into Advocate
Brands That Use User-Generated Content to Build Trust
If you’re looking for inspiration on how to use user-generated content to build trust, you can’t go wrong by examining what other brands have done in the past. Let’s take a look at 10 examples of brands that are currently using UGC to drive massive brand trust:
- H&M: H&M is an excellent example of a brand that uses user-generated content to drive brand trust. The clothing retailer allows customers to create and edit their own product designs and later sell them on the site. This strategy has proven to be extremely successful, driving significant revenue for the company.
- Samsung: Samsung heavily relies on user-generated content to drive brand trust and promote its products. The brand hosts a number of competitions and events, giving users the opportunity to win special prizes. User-generated content like this can help boost brand trust, as it shows customers that the brand values their feedback.
- Starbucks: Starbucks has built a reputation as a brand that embraces user-generated content. The coffee shop hosts regular UGC campaigns, giving customers the chance to win free products. The brand also hosts regular photoshoots, giving users a chance to use the store as a photography backdrop.
- Nike: Nike hosts regular photography competitions, encouraging users to submit their best sports-related photography for the chance to win free products. This strategy enables the brand to gather compelling visual content that it can later use in its marketing campaigns.
- The North Face: The North Face regularly hosts photo shoots, asking customers to submit photos wearing their products. These photos are then published on the brand’s website, giving The North Face a ton of compelling visual content.
- Gillette: Gillette runs regular Instagram challenges, giving customers the chance to win Gillette-branded merchandise. This strategy has had a positive impact on the brand’s reputation, as it shows customers that Gillette values their feedback.
- Rip Curl: Rip Curl regularly features user-generated content on its website, giving customers the ability to buy items featuring their own designs. This strategy has proven to be extremely effective, with Rip Curl reporting double-digit revenue growth thanks to this strategy.
Exclusive Events for Users
Another way to encourage user-generated content is by hosting regular events for customers. For example, you could host regular photoshoots at your retail locations, giving customers the chance to win special prizes.
Alternatively, you could host exclusive events at your offices, giving customers the chance to meet your team face to face and learn more about your business as a result. – Nespresso – Nespresso hosts a number of events that encourage user-generated content.
The brand organizes regular coffee sampling events, giving customers the chance to try its products and submit feedback online. This strategy has proven to be extremely successful, with Nespresso reporting a double-digit growth thanks to this initiative.
Rewards for User Content
Another way to encourage user-generated content is by offering rewards for certain types of content. For example, you could host a contest where customers can win a special prize if they take a photo of your product.
Alternatively, you could host an interactive poll where customers can submit feedback about your brand or products. – Adidas: Adidas has partnered with a number of influencers, giving them free products to wear in their social media posts.
In return, the brand asks that these users share their posts on other social media platforms, encouraging user-generated content. – Nike: Nike has partnered with a number of influencers, giving them free products to wear in their social media posts. The brand then shares these posts on its own social media channels, encouraging user-generated content.
Company-Led Collaborations
Another way to encourage user-generated content is by collaborating with other brands. In this way, your customers can enjoy the benefits of collaborating with multiple brands at once, driving significant brand trust as a result.
For example, you could partner with a brand that has a similar customer base:
- Beats by Dre: Beats by Dre regularly hosts collaborations with other brands, giving its customers the chance to win free products. For example, the brand recently partnered with Fortnite, the popular video game, giving its customers the chance to win exclusive in-game items.
- Gillette: Gillette has partnered with a number of sports stars and celebrities, giving its customers the chance to win free products. For example, the brand has partnered with the likes of Cristiano Ronaldo and Roger Federer, giving its customers the chance to win free sports-related products.
Product Samples for Users
Another way to encourage user-generated content is by giving away product samples. For example, you could host a competition where customers must submit their own photos featuring your products, with the winner receiving a free product sample.
You could also host an interactive poll where customers must submit their own feedback about your products, with the winner receiving a free sample.
– Gillette: Gillette has given away product samples to its customers, encouraging them to try its products. The brand has partnered with a number of influencers, giving these customers free product samples to share with their followers.
– Nivea: Nivea has partnered with a number of influencers, giving these customers product samples to use in their social media posts. The brand has also partnered with a number of celebrities, giving these high-profile figures free product samples to use in their public appearances.
Bottom line
User-generated content is an excellent way to build brand trust, and it can also help you reach new audiences. By encouraging your customers to create their own content using the tools you provide, you give them a chance to express themselves and become brand advocates in the process.
The key to a successful user-generated content strategy is to provide your customers with the right tools to create their own unique content. To do that, you’ll need to create a campaign that’s inspiring, creative, and easy to use. With the right tools in place, you can transform your customers into your biggest brand advocates.
