You may be making a bit of money through Google Adsense, but you can definitely increase your earnings. The average earnings are quite low unless you have a very popular blog. With the number of content-based sites increasing, there is greater competition to get noticed.
We suggest these 11 ways to boost your revenue from AdSense – some are completely left field but they’ve worked for other users. Read on, and see if any of these tips strike a chord with you.
Make Google Ads your only ad type
Ads are one of the most effective ways to earn money from your blog. When you click on them, you’re taken to a different page where the advertiser is paying for that click. There are a variety of ad types you can choose from, including search, shopping, image, and content.
But if you’re going to maximize your ad revenue, you should stick to only Google Ads. It’s estimated that 80% of users have clicked on an ad at some point.
This is great news for your earnings when you have a wide variety of ads on your site. But having multiple ad types on your site can dilute your earnings because you’re splitting the clicks.
Don’t underestimate the benefits of video ads
If you’re an avid blogger and have been in the game for a while, you’ve probably tried out a video ad. You may not have seen much in the way of return on investment, but don’t discount them just yet.
Video ads are an underused tool, but they’re a great way to increase your earnings. Then again, you’ll need a high-quality video if you want to make the most of them.
This can present a challenge for bloggers on a budget, but you can try some of these cost-effective methods for creating your first video.
Think about the colors you’re using
You may not think about it, but the colors you choose for your ad designs can have a significant impact on your click-through rate (CTR). A high click-through rate means higher earnings, so it’s important to consider the colors you’re using.
If you’re not sure which colors will boost your CTR, there are plenty of tools online that can help. Try out a few different colors to see what works best for your blog. For example, if you’re using red in your ads, the CTR could drop by 30%. You can also try different color combinations to discover which is most effective.
Be smart with your ad placements
Where you place your ads can make a huge difference to your earnings. You want to place your ads in areas of your blog where readers are most likely to click.
You can do this in a few different ways: If you’re using multiple ad units, you can rotate them to give each ad unit equal exposure.
Add a page-level ad pause
If you’re running multiple ad units, you may want to add a page-level ad pause. This allows you to pause specific ad units on a page-by-page basis. When you use ad pauses, you can pause ads that aren’t converting, or you can pause ads you don’t wish to have on your site.
Write exclusive content for your AdSense channel
Blogs are content-rich environments, but you can take this one step further by creating a channel that’s specific to your AdSense earnings. This can help you to maximize your earnings even further. You can promote this channel on your website, and you can even promote it on social media, particularly if you’re using Facebook Ads.
Promote your most popular posts on Facebook
If you want to maximize your Facebook earnings, you can do so by promoting your most popular posts. You can do this by creating an ad, and Facebook will help you to choose a suitable audience to target. Facebook is one of the best platforms to monetize your blog. But you need to be smart with your approach.
Try out different ad formats
There is a wide range of ad formats you can choose from, including text, image, and video. It’s a good idea to try out different types of ads to see which ones are most effective for your site. You can experiment with different lengths of ads, too, to see what works best.
These are just a few ways to boost your revenue from AdSense. There are plenty more you can explore if you put your mind to it. Google AdSense is still a great way to earn money from your blog, but you need to put in the effort to increase your earnings.
If you follow all of these tips, you can expect to see an increase in your revenue from AdSense. More importantly, you can expect to see more time for yourself and less time spent worrying about your finances.