Let’s face it: It is not easy to get a blog started. Having that brilliant idea and coming up with a killer blog title might be the easy part, but things tend to get complicated from there on.
How do you come up with new ideas for your blog on a regular basis? Do you have enough content for your blog to keep going for months or even years? If so, how are you going to monetize it?
These are just some of the questions that many aspiring bloggers ask themselves before they take that plunge and make their blog public. In this article, we’ll discuss how you can leverage your existing audience to build profitable blogs.
Proven Strategies To Grow Profitable Blog
1. Leverage Your Existing Audience for Building Profit Blogs
One of the best ways to leverage your existing audience for building profitable blogs is to create an information product. Information products are something that you’ve put your knowledge into a PDF, eBook, and video format.
This can be a great way to monetize your blog without annoying advertisements by using your information product. If you’re interested in creating an information product, here are a few tips. It all starts with having a compelling idea and being able to convince people that they need to buy your product.
You can do this by understanding what your readers want, and then giving them something that will make their lives easier. Another way to leverage your existing audience is by hosting webinars around a topic where you can teach people new skills.
By hosting webinars and inviting your friends and family to join, you can quickly build an audience for your information products.
2. Finding your profitable niche
One of the first things that you need to do when it comes to starting a blog is to find your profitable niche. What is a profitable niche? A profitable niche is basically a subject that people are interested in, and you’re knowledgeable about. For example, if you’re interested in fitness, you can create a blog about fitness.
It is important to note that blogging about something that you’re interested in is a lot easier. It’s also important to find a niche that has enough demand to sustain your blog. What do we mean by this? Basically, you want to make sure that there is enough of an audience that is interested in your niche.
If you try to make a blog about something that only a few people are interested in, it’s going to be really hard to grow your blog. How do you find your profitable niche?
There are a few ways you can do this. One is by asking yourself what you’re interested in and what problems you’re trying to solve in your life. Another is by taking a look at the most successful blogs and seeing what subjects they cover.
3. Give Away High-Value Content for Building an Audience
What’s the best way to build an audience for your blog? One way is to give away high-value content for free. If you’ve never heard of this method before, it might sound a little crazy.
The idea is that you give away great content like an eBook or video series, and then ask people to sign up to your email list in exchange for that content.
Email marketing is a great way to build a list of people who are interested in your blog. Once you have that list, you can communicate with them about your new blog posts, future courses, and other products that you create.
You should note that if you plan on building a large audience, this method can take quite a bit of time. That’s because it can take some time for people to find your free content, and then decide if they want to sign up for it. You can speed up this process by finding communities where you can share your content for free.
4. Use polls to gather Ideas
A poll can be a great source for killer blog post ideas, as it allows you to target your readers’ content demands precisely and quickly.
A look at the most frequently asked questions reveals exactly what your readers want to learn about, which can be a significant advantage when creating opt-in offers and products.
5. Keep track of what is trending on different blogs.
Don’t know what to write about? Look at the most popular blogs in your field. You’ll see what subjects are hot and gain inspiration for new posts. When copying popular posts, don’t plagiarize them directly; rather, approach them from a fresh and interesting perspective.
6. Use Google alerts
Google Alerts allows users to set up custom searches for a specific keyword or phrase. Whenever Google discovers the search term in new results, it will send a notification.
Keeping track of your business’s online presence is simple and free with Google Alerts. Anyone looking to gain an edge on the competition should take advantage of this no-cost online marketing tool.
7. Showcase the Skills You Can Teach Through Courses
If you’re blogging about something that has to do with a skill, you can turn that blog into a course. Can you do this with most types of blogs? Well, it depends on the blog, but it’s something to consider.
For example, if you have a blog about cooking, you can create a course where you teach people how to cook certain types of food. Or, if you have a blog about language tutorials, you can create a course that shows people how to speak a certain language.
If you have a blog about a skill, you can upload videos of yourself teaching that skill. You can also upload written tutorials that go into more detail. If you have a blog about something like art or music, you can create an online course where you teach people how to do what you do.
8. Review feedback in your weblog
Let’s face it, no one likes receiving negative feedback. As much as we would like to think otherwise, people don’t typically go out of their way to criticize others unless they have something critical to say. But just because you don’t like receiving negative feedback doesn’t mean you can ignore it.
You need to learn how to effectively handle and respond to blog readers who leave you constructive criticism in your comment section. How you react will make all the difference in how your blog grows going forward.
The important thing is not to take any one piece of feedback personally; but rather to see it as an opportunity for growth and improvement.
If you want your blog to be the best that it can possibly be, you need to know how to review feedback from readers and fellow bloggers so that you can keep growing and improving on a continual basis.
9. Join Community Network of bloggers
Blogging communities are like online clubs where people share similar interests, meet new friends, and learn from each other.
They give you a safe place to share your ideas, ask questions, and get feedback. When you join a blogging community, you not only build your personal brand but also expand your network of peers.
Moreover, these groups help you establish a sense of belonging to something bigger than yourself. A blog is an individual voice in the internet and joining communities helps keep that voice strong as well as relevant.
To be successful at blogging and grow your followership – you need to take deliberate action by joining some of the best blogging communities out there.
A blogging community provides support and advice from other bloggers who are going through the same challenges as you.
10. Create a Certification Course to Grow Your Audience
Do you have a few different blogs with related topics? If so, you can create a certification course to grow your audience.
What is a certification course? It’s something where you test people on their knowledge of a certain topic, and if they pass you give them a certificate. For example, let’s say you have a blog about fitness and nutrition.
You can create a certification course for people who want to become fitness nutrition coaches. Or, let’s say you have a blog where you review fitness equipment, and you can create a certification course for fitness equipment specialists.
This way, you can build your audience while helping others become better at a certain skill. What’s great about this method is that you can create a certification course fairly quickly. You can then put that certification course on your blog, social media sites, and other places where people can find it.
11. Invest in search engine optimization (SEO)
Search engine optimization (SEO) is a marketing technique used to increase website visibility in search engines. It enables your brand’s website to rank higher for search terms relevant to your business.
As a result, potential customers will be able to find your brand site more easily, increasing visibility and driving traffic to the site. This can lead to an increase in brand awareness, sales, and leads.
The trick is figuring out how you can invest in SEO so that it has the greatest possible ROI for your brand. Indeed, there are many different ways that you as a company can invest in SEO so that you see a positive return on investment.
12. Use Quora
Have you ever found yourself searching high and low for a piece of information, only to come up empty-handed? It’s frustrating when that happens. Luckily, the internet is one big virtual library with so many helpful resources. You need to know where to look.
The good news is that there are lots of different websites out there designed to answer your burning questions. Quora is one of them, and it can be an indispensable resource if you know how to use it correctly.
Not many people know about Quora because its focus is on answers rather than questions. However, this means that users who know the site exist will almost always have answers to almost any question you have.
This makes Quora a fantastic source of knowledge for anyone willing to put in a little bit of work in exchange for some great insight into almost any topic imaginable.
13. Add a website link to your email signature
Did you know that 52% of all emails are read on mobile devices and tablets? That means your email signature should be optimized for mobile reading, making it easy to navigate and fast to load.
For example, adding a hyperlink to your personal website will not only make it easier for your contacts to read about you, but also make it easier for them to visit your site with one click.
But how can you add a link to your email signature in Gmail or another email provider? Here’s everything you need to know about adding a website link on the fly.
What is an email signature?
An email signature is a line that appears at the end of your emails. It often includes your name, job title, and contact information to help your contacts get in touch with you.
Adding a website link to your email signature can be a great way to increase website traffic and direct more potential customers to your site.
While it’s recommended to have all of the above information in your email signature, you can decide which information is most important to you and what information best represents your brand.
14. Use Webinars
Do you have a passion for something you think others might be interested in? Are you willing to share your knowledge and help people at the same time? A webinar can help you do both of these things — as well as create another stream of income — all at the same time.
If you’re not familiar with the term, “webinar” is an online seminar or meeting that usually lasts about an hour. They can cover almost any subject and are often recorded so viewers who can’t attend the live event can watch it later.
Webinars are a great way to build an audience, sell products, and even make friends. Here are some helpful tips on how you can use them to build your business successfully.
15. Create a podcast
In this digital age of social media, websites, and blogs, it’s increasingly important to stand out from the crowd. In order to maintain visibility and attract new visitors, you might consider creating a podcast to increase traffic to your website.
That’s right; you can use a podcast as a way to connect with your target audience and drive up those visitor stats. By creating an audio series and publishing it online, you can showcase your expertise in a particular subject or help potential clients understand why they should choose your services over another company.
An informative or entertaining podcast can serve as an excellent complement to your website or blog – particularly if it is primarily text-based. These tips will help you create the perfect podcast that visitors won’t be able to resist listening to again and again.
Summary
As you can see, there are a number of different ways that you can leverage your existing audience to build profitable blogs.
That way, it’s easy to build an audience and you don’t have to start from scratch, which is often the hardest part about starting a blog. You can also use these methods to get your first blog off the ground.
Whether you want to start a blog or expand an existing one, these are all great ways to leverage your existing audience.
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