Influencer marketing is an invaluable tool to grow both your brand’s audience and sales, but without a dedicated person (or persons) managing the campaign, it can get tricky to juggle all the necessary responsibilities. That’s where an influencer manager comes in! Here are four signs it’s likely time your brand hired one.
The digital world is filled with opportunities to build relationships with customers and potential customers. But where do you start? How can your brand cut through the noise and connect meaningfully with your target audience? The answer is influencers.
These trusted insiders are able to introduce your brand to their followers in a way that’s authentic, unforced, and (most importantly) genuine. There are many different jobs within the marketing world and several of them involve working with influencers, whether it’s identifying them, reaching out to them, monitoring them, or monetizing their content.
This article will help you understand everything there is to know about Influencer Marketing Managers so that you can see if they are right for your brand.
What is an Influencer Manager?
An Influencer Manager is a person who works with your team to identify, recruit and manage social media influencers. These are people who are highly engaged on social media platforms and have a large following, including bloggers, vloggers, and social media stars.
An Influencer Manager will work with your company to get the word out about your product or service. They will work with your entire brand team to find the best influencers for your product.
What Does an Influencer Manager Do?
An influencer manager assists individuals and brands in finding and collaborating with social media influencers. They will also be involved in finding the right influencers who are right for your brand and managing the contractual relationships with these influencers.
An influencer manager will be responsible for finding and reaching out to potential influencers, securing a deal, contracting them to work with you, monitor and analyzing brand performance. This includes monitoring the influencer’s content, reach, and engagement. An influencer manager will also be involved in managing contractual relationships with influencers.
This includes reviewing contracts, making revisions, and overseeing the payment process. An influencer manager will also be involved in finding and recruiting the right influencers for your brand. This involves researching and identifying potential influencers and reaching out to them. An influencer manager will be responsible for managing the entire process from start to finish. They will work with your entire brand team to find the best influencers for your product.
Reasons Why Brands Hire Influencer Managers
– Influencer marketing is proven: Research shows that 92% of consumers trust recommendations from people they know.
– Influencer marketing is cost-effective: In a time when marketing budgets are being slashed, influencer marketing is a great way to reach a targeted and engaged audience at a fraction of the cost of traditional advertising.
– Influencer marketing scales: Influencer marketing has the potential to reach your target audience and go viral across multiple online channels, including Instagram, Facebook, YouTube, and Twitter.
– Influencer marketing is authentic: Consumers want a genuine interaction, and influencers provide that, with 88% of brands saying that authentic content is effective.
– Influencer marketing is measurable: It’s not just eyeballs on your ad; it’s engagement. Influencer marketing allows you to track how your brand is performing, how many people have seen your ad, and where they’ve seen it.
3 Important Tasks of an Influencer Manager
1. Find and recruit the right influencers for your brand
An influencer manager will find and recruit the right influencers for your brand. They will research potential influencers and determine if they are a good fit for your brand. They also work with your brand to create key performance indicators (KPIs) that will help you to determine when an influencer is underperforming.
An influencer manager will also be responsible for determining if an influencer is overperforming and if they should stay with the brand or be replaced. An influencer manager will also be responsible for auditing completed campaigns to determine their success and help you to decide where to invest your marketing budget in the future.
2. Manage contractual relationships with influencers
An influencer manager will be responsible for managing contractual relationships with influencers. This includes reviewing contracts, making revisions, and overseeing the payment process. Also, create a contract template for you and your influencers to sign.
This will protect both parties and outline the terms of the partnership. An influencer manager will work with your brand to create key performance indicators (KPIs) that will help you to determine when an influencer is underperforming. An influencer manager will also be responsible for determining if an influencer is overperforming and if they should stay with the brand or be replaced.
3. Monitor and analyze brand performance
An influencer manager will monitor and analyze brand performance. This includes monitoring the influencer’s content, reach, and engagement. An influencer manager will create a dashboard that will allow you to track your influencers’ performance and see which posts have received the most engagement and shares.
Influencer managers will work with your brand to create key performance indicators (KPIs) that will help you to determine when an influencer is underperforming. They are also responsible for determining if an influencer is overperforming and if they should stay with the brand or be replaced. Influencer managers are responsible for auditing completed campaigns to determine their success and help you to decide where to invest your marketing budget in the future.
4: Keeps the Process Organized
It is critical to remain organized when managing influencer marketing campaigns. There are too many components to keep track of, and when multiple employees are involved, it is too easy for important information to get lost. Your team members and influencers must be well connected for the process to run smoothly, and the campaign content is up to par.
5: You’re Looking to Scale Your Marketing Efforts
If you’ve been running influencer campaigns and achieving good results for some time, you may want to expand your efforts to reach a broader audience.
Your current marketing employees may not be able to keep up with the company’s rapid growth. It takes a lot of resources to maintain current influencer relationships and expand your brand’s influencer network while growing your campaign size.
If your brand is experiencing one of these situations, you may need an influencer manager to manage your influencer marketing campaign or you may want to consider outsourcing the position to a full-service influencer management agency.
Outsourcing Your Influencer Marketing Campaign
If you’ve been following the influencer marketing trend, you know it’s a big one. Influencers are generally people with a lot of followers on social media platforms like Instagram or YouTube. They tend to be popular in particular niches like fashion, food, and lifestyle. They also tend to have high trust among their followers because they don’t appear to be promoting anything when they post something.
Reducing the cost of your influencer marketing campaign can be a challenge, but outsourcing it can make things easier for you as an organization, no matter how large or small your company is. Read ahead to learn more about outsourcing your influencer marketing campaign!
Why Outsource Your Influencer Marketing Campaign?
You may be wondering why you’d want to outsource your influencer marketing campaign. After all, you’re not outsourcing the creation of your product or service. You’re outsourcing the marketing of it! The fact is that influencer marketing is a very specialized type of marketing, and it can be difficult to manage.
Let’s talk about a few reasons why you might want to outsource your influencer marketing campaign. – You’re new to influencer marketing. If you’ve been in business for a while, you might have resources and expertise on hand for marketing your company. For example, you might have a marketing team that’s skilled in the different advertising channels. – You have internal staff you can use. If you have a marketing team in-house, you could hire an outside company to take on the influencer marketing campaign for you.
This can be a good way to test out a new type of marketing without hiring a new employee. – You have a lot of campaigns to run at once. If you have a lot of campaigns running at once, it makes sense to outsource your influencer marketing campaign. – You have limited resources. If you have limited resources, it makes sense to outsource your influencer marketing campaign.
Having an outside company handle the marketing allows you to focus on customer service, sales, and other business functions. – You want to stay focused on your core business. It can be tempting to try to do everything yourself, but it’s important to recognize your weaknesses and hire out for them. Outsourcing your influencer marketing campaign can help you focus on the core things your business needs to be doing.
Conclusion
An influencer manager will help you to find and recruit the right influencers for your brand. They will work with your entire brand team to get the word out about your product or service.
These trusted insiders are able to introduce your brand to their followers in a way that’s authentic, unforced, and (most importantly) genuine. An influencer manager is a person who works with your team to identify, recruit and manage social media influencers.
These are people who are highly engaged on social media platforms and have a large following, including bloggers, vloggers, and social media stars. An influencer manager will work with your company to get the word out about your product or service. They will work with your entire brand team to find the best influencers for your product.
