Tutorial videos are a great way to help your customers use your product or service more effectively. They’re also an excellent opportunity to drive sales and customer loyalty by creating an experience that feels natural and useful, rather than forced and pandering.
To do this, however, you need to approach your video content with the same care and attention as any other marketing strategy. There is nothing more off-putting for potential customers than watching a company or brand drone on about their own products.
In the same way that copywriting and imagery are essential for blog posts, blog videos require the same careful handling to be effective.
If you’re looking to expand your business and make money online, tutorials are a great way to reach new customers and earn money at the same time.
They can be used to teach people how to do new and interesting things or they can be used as a way for an expert to teach someone less experienced.
For example, if you’re an expert on a certain subject and want to share that knowledge with the world, you can create tutorials about that subject.
On the other hand, if you’re just getting started with your online business and don’t have any experience yet, tutorials could be a great tool for growing your audience and earning money from them. With that in mind, here are some ways you can make tutorials without spending a fortune.
Check out these five steps to making the best tutorial videos without spending a fortune…
Step 1: Know Your Audience
Every great piece of content begins with a research phase. If you’re creating tutorial videos as part of a wider content marketing strategy, you’ll want to know who your viewers are and what they want to learn from you.
Using tools like Google Surveys or Survey Monkey will help you identify your most common demographics and topics of interest. This will boost engagement, encourage sharing, and improve your brand reputation. If you are creating tutorial videos as part of a wider marketing strategy, you will want to know who your viewers are and what they want to learn from you.
This will inform every stage of your video production, from your script to the visuals and voiceover. Knowing your audience will guide you toward creating videos that are useful, informative, and targeted to their specific needs. This will boost engagement, encourage sharing, and improve your brand reputation.
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Step 2: Be Clear About Your Objective
Before you even sit down to write your script, it’s important to know exactly what your video’s objective is. Is the point of your video to provide step-by-step instructions for a particular task? Or are you hoping to teach customers about the basics of your product or service? What are you trying to impart to your viewers? Your video’s objective will inform your script and the imagery you use.
If you want to create step-by-step instructions, you’ll want to use visuals that are easy to follow and understand. Also, If you want to create an educational video, you can use more complex visuals and imagery to impart your information.
The aim will inform the entire style and flow of your video and ensure that your message is both clear and compelling. If you are creating tutorial videos as part of a wider marketing strategy, you will want to know what your videos are trying to impart to their viewers.
Your objectives will inform your script and the imagery you use. If you want to create step-by-step instructions, you will want to use visuals that are easy to follow and understand. If you want to create an educational video, you can use more complex visuals and imagery to impart your information.
The business goal will inform the entire style and flow of your video and ensure that your message is both clear and compelling.
Step 3: Write Your Script
Once you’ve decided on the tone of your video, you’ll want to sit down and write your script. If you’re creating a step-by-step video, your script will be a series of instructions, with pauses in between each step. If you’re creating an educational video, your script will begin with a brief introduction, followed by your key points.
Take care to avoid using the word “you,” as this can come across as condescending and pandering to the viewer. Instead, use “we” or “people” where appropriate, and try to keep your script as impersonal as possible. Scripts are like the skeleton of any video — they provide structure, and support, and help you avoid rambling or going off-topic. If you use your script as a guide, you’ll be less likely to ramble, get off topic, or make mistakes.
Scripts are also helpful for getting your points across in a clear, concise way. If you are creating tutorial videos as part of a wider marketing strategy, your script will be a series of instructions for your video, or it will begin with a brief introduction of your key points. You can take care to avoid using the word “you,” as this can come across as condescending and pandering to the viewer.
Instead, use “we” or “people” where appropriate, and try to keep your script as impersonal as possible. Your scripts are like the skeleton of any video — they provide structure, and support, and help you avoid rambling or going off-topic. If you use your script as a guide, you will be less likely to ramble, get off topic, or make mistakes. Scripts are also helpful for getting your points across in a clear, concise way.
Step 4: Find The Right Voice Talent
The voiceover for your video is a crucial part of the content. After all, it’s the voice that leads the viewer through your video and the words that accompany your visuals. Finding the right voice talent for your video is an important part of the process, and it’s something that many brands overlook.
The voice should have the same resonance as your brand, be clear and easy to understand, and convey the emotion that is in line with your video’s tone.
Finding the right voice talent will help your video feel natural like a friend is speaking to you. It can also save you time and money, as you don’t have to hire a professional voiceover artist.
There are a number of websites that host voiceover talent, including VoiceBunny and Fiverr. If you are creating tutorial videos as part of a wider marketing strategy, the voiceover is a crucial part of the content.
After all, it is the voice that leads the viewer through your video and the words that accompany your visuals. Finding the right voice talent for your video is an important part of the process, and it’s something that many brands overlook.
The voice should have the same resonance as your brand, be clear and easy to understand, and convey the emotion that is in line with your video’s tone.
It can also save you time and money, as you don’t have to hire a professional voiceover artist. There are a number of websites that host voiceover talent, including VoiceBunny and Fiverr.
Step 5: Record your narration
Finally, you need to record your narration. This may seem like a silly thing to say, but it’s important that you record the narration for your video in one take. If you’re making your video in one take, it’s because you want to make sure it’s as natural and effortless as possible. If you record your narration in multiple takes, it’s almost impossible to make it sound as natural as you want it to.
Now, you don’t need to be an expert narrator, but there are a few things you can do to make sure you sound your best. First, make sure you’re in a quiet space. Secondly, make sure you’re not too close to the microphone. Finally, make sure you’re relaxed. If you’re tense, your voice will sound tense too.
Step 5: Don’t Forget The Final Touch
Once you’ve written your script and found your voice talent, you’ll want to record your video. If you’re creating a step-by-step video, you’ll want to follow your script to the letter. For an educational video, you’ll want to give yourself a little leeway for the video to be a little longer than expected.
While step-by-step videos are best kept short and sweet, educational videos can benefit from being a little longer. This will allow you to impart as much information as possible, without overwhelming or boring your viewers.
Once you’ve finished recording your video, you’ll want to add the finishing touches. This includes adding background music, relevant visuals, and any branding that you’d like to include.
If you are creating tutorial videos as part of a wider marketing strategy, you will want to finish the final touches. This includes adding background music, relevant visuals, and any branding that you’d like to include. Once you’ve recorded your script, you will want to follow it to the letter.
For an educational video, you will want to give yourself a little leeway for the video to be a little longer than expected. While step-by-step videos are best kept short and sweet, educational videos can benefit from being a little longer. This will allow you to impart as much information as possible, without overwhelming or boring your viewers.
Conclusion
Video content is a must-have in any modern marketing strategy. However, it is important to approach these videos with the same care and attention as any other piece of content. Once you’ve followed these steps, you’ll be well on your way to creating the best tutorial videos without spending a fortune.
Research has shown that more than half of online shoppers say they use video to help them make buying decisions and answers to their questions.
