Digital social media has made it possible for businesses to connect with their target audience anywhere, any time, and from any device. Nowadays, almost everyone is connected to the Internet, and therefore, anyone can be reached through social media.
From a marketing perspective, this presents an opportunity as well as a threat: depending on your goals, you might consider using digital channels to achieve them more effectively or you might try to avoid them like the plague because they are simply not effective.
If you focus only on the potential benefits of using social media platforms, you may miss out on some key features that are available only if you leverage both sides of the coin. After all, not allocialmediaisbad.com is a black and white issue; it’s just like reading a book — different perspectives offer valuable insight into the same issue.
This article lists some of the most effective strategies for getting more visibility and influence on social media channels. It doesn’t address all of the possible pitfalls and risks involved in using these types of platforms but rather provides tips that will help you identify opportunities as well as potential pitfalls before they happen so that you can plan ahead and act faster to avoid unnecessary risk.
In this article, we’ll learn effective social media optimization tactics to create visibility for your brand as follows:
Think of your audience as people, not devices
Customers don’t buy from brands they don’t like. It’s basic social psychology. If people don’t like what you’ve got, they are likely to switch brands.
But how do you get your followers to like or trust you if you don’t appear to be selling to them? It’s not a very challenging question, is it?
The answer is that you have to make your brand the center of attention. You have to keep your followers’ eyes and ears on you. You have to make them think of you like that brand they want to buy from.
Be transparent
Transparency is the foundation for all relationships. As soon as you reveal your identity or provide sensitive personal information to anyone else, you open yourself up to all kinds of attacks and misconceptions. It’s okay to be unsure about what you want to share or what you’re comfortable with.
This is why you should always start off your posts with a clear “this is not a campaign — this is me” declaration. If you are willing to open yourself up to some risk, consider using a pseudonym.
Be interesting
In order to get people to follow you, you have to be interesting. This may sound simple enough but it’s actually a difficult feat to accomplish. You have to find what interests you and then go beyond that — keep your reader’s attention through both content and interactivity. In order to keep your reader’s attention, you should never filler fillers.
Be reliable
When it comes to social media, the more trustworthy you appear to be, the more likely it is for your followers to trust you and for you to be heard. In order to create a solid following, you need to be reliable. This means that you have to be the kind of person who always keeps your word and keeps your promises.
Make your content engaging & easy to read
As we all know, content is king. If you want to see your site visit rate increase, start creating higher-quality content. And if you want to start making more money online, build your audience by writing blog posts and guest posting on other sites.
Writing engaging and easy-to-read content will get everyone from browsers to readers on your side. If you are struggling to find ways to make your blog and articles more enjoyable for your readers, don’t worry! You aren’t the only one.
Millions of people struggle to come up with ideas for creating great material that readers will actually enjoy reading. But the good news is that there are plenty of simple tips that can help you make your content even more enjoyable.
Write By The Rules
Your blog should be based on proper grammar, spelling, and word usage. You don’t have to be a grammar Nazi, but it’s a good idea to use common sense when it comes to your writing.
Poorly written blog posts will drive readers away, while well-formed and written content will earn you more sales. If you’re struggling to find ways to make your blog and articles more enjoyable for your readers, don’t worry! You aren’t the only one.
Millions of people struggle to come up with ideas for creating great material that readers will actually enjoy reading. But the good news is that there are plenty of simple tips that can help you make your content even more enjoyable.
Make It Easy On Your Readers
The first step to making your readers happy is making them feel welcome. Make your content as easy to access as possible and keep it short. Visitors are busy, they are looking for information and they want to quickly get where they want to be.
Use your platform to build your business instead of just post ads
Allocating time and energy to building your business instead of only aiming to build your following will allow you to achieve much more.
It may even turn out that building a small business is more fulfilling and rewarding than just posting ads on social media platforms.
Blogging, creating e-books, and providing free or cheap products are great ways to get your name out there and build a small business. But even though these types of activities may boost your social media followings, your social media efforts should be secondary to building a sustainable business.
Use attention-grabbing images & video
Images and videos are some of the best ways to promote your blog. There is simply no substitute for images and videos on the Internet.
The reason why is because they work so well: they grab attention, they’re easy to create, and they can be posted almost anywhere. Unfortunately, as much as we’d like to believe it, the number one way that our blog visitors find out about our site is through search engine queries.
This means that we need to ensure that our images and videos are always working their magic to get the most amount of people looking through Google, Bing or any other search engine at any given time.
In this article, you will learn how you can use images and videos to boost your blog traffic. You might think that it’s a simple solution, but in order to make sure that everyone who visits your blog can find out about it immediately, you need to take several actions.
So here are a few things you should keep in mind if you want to increase the chances that your blog post will get views:
Use strong images
Strong images attract attention not only because they are big and bright, but also because they are attention-grabbing. By making your images extremely bright and visually striking, you will be hard-pressed to look away from them.
Try to keep your images at a size that is easily viewable on the computer screen as well as on mobile devices. Avoid pixellation or other graphic artefacts as these tend to be more noticeable on mobile devices.
Your images have to be at least 300 dpi (double-precision) and they can contain a maximum of five colours.
Canva provides pre-sized social media images for various platforms as well as drag-and-drop editing for images created from scratch or from the gallery of existing background images, stock photos, and designs.
Show, don’t just tell
The best images and videos are not just there to represent what they represent, but also what they do. This means that there has to be a back story behind the images as well as a takeaway from them that will encourage your readers to click on the image and start reading the information it contains.
This is where the “show, don’t just tell” principle comes into play. You have to make your reader want to click on the image by showing them something interesting and/or useful that they might not have encountered before.
Use an effective slogan
You have to create a catchphrase for your blog that everyone can use as a brand name. No one will TALK about your blog, but you have to promote it with your blog posts! A good slogan is like a word cloud for your blog.
It reveals the hidden meaning behind your blog posts by letting the readers draw their own conclusions. You want your blog to be like a book. You want all of the keywords, the bibliographic information, the table of contents and the index of the book all to be revealed to your readers at the same time.
Optimize trackability through UTM tracking
How would you rate the value of the links you’re posting on social media if you could quantify it? To optimize campaign performance,!”, UTM tracking is the answer!
After each URL you want to share, you can add UTM parameters (‘tags’). These will be tracked by Google Analytics and create a unique ‘signature’ for each link. You can track where your social traffic is coming from and what is happening to it in real time.
You can use the Google URL builder to add UTM tags to your links. It’s simple to use and it’s completely free. Here’s how the form looks:
The URL Builder Chrome Extension provides you with an extra method of tagging your links. You can use the extension from the URL bar of your browser to tag links with a click while you’re on a website.
Use anchor links within content
The content you share online directly impacts your audience’s perceptions of you. It can also help drive engagement with your followers and grow your brand’s social media following.
So, how do you leverage your social media followings to spread the word about your brand? An effective way to do that is by creating and using Anchor Links .
These are links that are frequently used throughout the content you post on social media channels like Twitter, Facebook, and Instagram. This means that when a user clicks on an Anchor Link, he or she will be taken directly to the specific content within which the link points.
This is a great way to provide value to your followers while still appearing authentic and relevant. Moreover, by creating anchors in this way, you are effectively giving them value as well as linking back to more general terms related to the topic at hand.
An example of how to set up anchor links -> How to add anchor links to WordPress.
***Add anchor text image
Optimize the look and feel of your content
The web is a content-driven space. Users are becoming more and more reliant on mobile devices to access the web. This makes it even more imperative that websites have a content strategy in place to help drive engagement and conversions.
Content optimisation for the web includes everything from adding native video to your site, to creating engaging and useful infographics, to learning how to write better content experiments.
Let’s take a look at what it means for your content strategy and see how you can optimize your content for the web and increase engagement on your site.
What is Content Optimization for the Web?
When it comes to optimizing your content for the web, there are many factors that go into making sure your content is optimized for different audiences.
You may decide that your primary concern is the number of unique visitors that your site is able to attract. This is a good indicator of the demand for your product or service and will help you to gauge the feasibility of expanding into other markets.
While attracting users to your site is a great start, optimizing your content for the web will also help to ensure that potential customers are able to find your products or services on a device that is most likely to be used by them – the internet-enabled mobile phone.
This will also increase the likelihood that your potential customers will be more engaged with your content, and more likely to make a purchase.
What makes content optimized for the web?
There are a few different topics that relate to content optimization for the web: visual content optimization, print content optimization, digital content optimization, video optimization, and Conclusion. We’ll start by looking at visual content optimization.
7. Automate your management process
Have you ever been so overwhelmed with all the social media requirements for your business that it seems like there’s no way to keep track of everything? If you’re like most business owners, you probably have a million and one things on your plate.
Once you add social media to the mix, the overload really begins. With so many posts to monitor, tasks to schedule and time-sensitive content to review, it can feel like there’s never enough of anything. But what if there was a better way?
What if you could automate some of your social media management duties so you could focus on growing your business instead of maintaining an online presence?
A tool like Buffer might help you stay organized by keeping tabs on your accounts and scheduling posts that best serve your followers, but it’s not exactly going to make managing your social accounts easier or more productive.
Takeaways
Now that we’ve taken a look at what it means for your content strategy to optimize your content for the web, let’s move on to the nitty-gritty of optimizing your content for SEO.
The SEO focus of content optimization for the web is relatively straightforward. You want to make sure that your content is optimized for both search engine results pages (SERPs) and for first-party (i.e. your site) results pages. You can get a better idea of what these pages look like by using the tools that Google offers, including the Search Console and the Tools section of your account.
Optimizing your content for the web also includes things like grammar, spelling, and usage that you would normally pay attention to when writing content for your blog.
These things won’t help your site to rank well in search engines, but they can help your content to appear less spammy and more trustworthy on various first-party result pages. If you’ve been struggling to boost your blog’s SEO, or you just want to try some new techniques to get your content more visible, this guide on how to optimize your blog for SEO is a great place to start.
