Keeping your clients engaged with your business can be challenging, but not insurmountable. After all, they’re your clients for a reason. They’re your friends, neighbors, colleagues, and family members because they trust you, like you, and are willing to work with you.
Re-engagement is difficult because we’re hardwired to feel loyalty to the people who’ve been important to us. We want to believe that we’ll be trusted again and that we’ll once again have a positive experience. In other words, we don’t want to feel betrayed.
However, re-engagement is necessary if you want to keep your clients coming back to your business. A lack of engagement can lead to a lack of revenue, which can hurt your business’s bottom line.
What Is A Re-Engagement E-mail?
Do you ever get the feeling your email list isn’t as engaged as it could be? You know, that feeling where you’re not sure what to do? Or if you’re like me, you’re wondering why you can’t seem to get your subscribers to respond to your emails?
You see, these feelings and questions aren’t uncommon, especially when it comes to email marketing. For example, a recent study revealed that only 26 percent of emails are read as intended. And another found that while some email marketers believe they increase engagement with their emails, other research found the opposite.
So what’s the deal here? Are you doing everything right? Or is your email list not engaging enough? Luckily, there’s a solution. And it’s as simple as creating a re-engagement email.
In the following guide, we’ll show you what a re-engagement email is, how to create one, as well as some of our favorite tips for getting your subscribers to respond to your emails more frequently. Let’s get started.
A re-engagement email is an email that you send to your subscribers who have not responded to their last email. It’s a simple way to increase engagement with your list and improve your email marketing ROI.
Why Do You Need Re-Engagement Emails?
Re-engagement emails are emails you send to your subscribers who have not opened or engaged with your email in a while.
These emails serve as a reminder that they’re important to your business and help increase engagement with your email list.
Re-engagement emails are designed to get past the “unsubscribe” stage so that people on your email list will continue to receive important information from you.
It’s important to understand why re-engagement can be so challenging, and what you can do about it. Here are seven strategies to help you re-engage with your clients:
Establish a routine:
One of the most important strategies is to establish a routine. By creating a routine, you can make sure that your clients stay involved with your business by making it easy for them to engage with your brand.
For example, if you have a newsletter, create a follow-up email after they’ve subscribed. You could also send weekly or monthly newsletters or even broadcast a social media message on their behalf so they don’t feel like they’re missing out on anything.
Help your clients see the value:
One of the ways to help your clients see the value in re-engaging with your business is to show them how your products or services can further their mission.
If they want to save money, you can tell them that by re-engaging with your business, they’ll be able to receive discounts or cashback. If they want to help children, you can tell them that by re-engaging with you, they’ll be able to donate more money and products.
These are just a few examples of why it’s important for clients to see the value in engaging with your business again.
Provide real-time updates:
Provide real-time updates in your email communication. What are you doing to keep your clients engaged? How has the business been going? What new products or services are you offering?
Provide a simple, consistent experience:
A consistent experience is important if you want your clients to re-engage with your business. It’s not enough to simply re-engage with one email – you need to keep the experience consistent every time they engage with your business.
This means your emails should be personalized, targeted, and helpful. You also want to make sure your emails are contextually appropriate based on when they were read and to who they were sent.
Providing a simple and consistent experience is crucial if you want your clients to trust and believe that your company will be there for them in the future.
The more consistently you follow this strategy, the easier it will be for them to re-engage with you on a regular basis.
Communicate with your clients:
This seems like a no-brainer, but it’s not. One of the most important strategies for re-engagement is communicating with your clients on a regular basis.
It doesn’t have to be daily, but you should give your clients something to look forward to. This can be as simple as sending them a monthly newsletter or posting something new on your social media platforms.
Stay flexible and empathetic:
The best way to keep your clients engaged is to be flexible, empathetic, and open to new ideas. Your clients seek a personalized experience from you, so it’s important to listen to their needs and desires.
When you keep your clients engaged, they’ll be more likely to come back to your business. If they do, they’ll also be more likely to refer to your services or buy from you again in the future.
Sensory Triggers that cause Inertia:
Digitally-delivered content can be great at getting our readers to open and read our emails. But, if we don’t provide the right context for them, they’ll never see what we have to offer.
One way you can keep your subscribers engaged is by using sensory triggers in your email content. Sensory triggers are elements of your email that will make your reader feel something.
It could be sight, smell, taste, or sound. These triggers give your audience a reason to open and read your email for more information about what it is you’re offering.
For example, you could include eye-catching graphics or an audio message on the subject of what it is that you do.
This gives people a reason to want to know more about what they’re receiving in the email while still giving them a feeling of anticipation when they open their inbox and see the new content waiting for them.
Causes Why Subscribers Get Disengaged With Emails
Did you know that as many as 64% of emails are never read? Yikes! That means that only 36% of your emails are actually getting read. With the number of email subscribers gets every day, it’s not surprising that they get disengaged with your emails so easily.
Once they get disinterested, they stop opening your emails. Here are the 5 major reasons why subscribers get disinterested and disengage with your emails.
Keep reading to learn more about each of these and how you can tackle them as well. If you’re ready to get started, scroll down to check out our top tips for writing a subscriber-friendly email.****
Subscriber Inactivity – The Threats It Presents
Do you ever feel like your emails aren’t getting the attention they deserve? Maybe you’ve even wondered if you’re doing everything you can to get your emails read? Email Subscriber Inactivity is the fear we all have when it comes to our email list.
A subscriber is inactive when they aren’t opening and reading our emails. How can we make sure our emails are being read? How do we keep our subscribers engaged with our brand?
In this blog post, we’ll go over some of the common challenges that can cause our readers to become inactive and offer solutions on how to keep them engaged.
Lack of trust between the sender and the reader
When a reader opens your email and finds that you’ve sent them something they don’t want to read, they may be less likely to open your emails in the future.
Another issue with sending emails is that readers may have a hard time trusting the sender. If you send an email asking for money or sharing personal information, readers are going to be more hesitant about trusting you.
This is why it’s important for us as marketers to make sure our subscribers trust us before we ask them to take action on our behalf.
Bad quality content that causes irrelevance
This is one of the biggest challenges that we face when it comes to email subscriber inactivity. It is so easy for a lot of brands to get caught up in creating content that will generate clicks on social media instead of creating content that is relevant to our audience.
Sending emails with bad quality content or not even engaging with your audience will cause them to become inactive and unsubscribe from your list.
If you want to make sure your emails are relevant, you should consider conducting A/B testing and looking at analytics.
Additionally, you should also consider reaching out to your customers directly through surveys, polls, and more.
The Subject Line is Too Long
Did you know that the average email subject line is only 1.5 words long? That’s not enough to get your readers to open your email, understand what it’s about and click on it.
If your subject line is too long, people will skip over it in order to get to their inbox and see what else they need to do. The solution? Make sure that your email subject lines are short and sweet.
Your subject line should hook your subscribers in as quickly as possible so that they are more likely to want to open the email.
You Ask for Too Much
One of the main reasons why subscribers get disinterested with your emails is because you ask for too much. You’re asking them to do more than they can give and that leads to disengagement.
They might be feeling overwhelmed and stressed out, which will lead to them unsubscribing from your emails. To avoid this, make it really easy for people to take the next step in your email relationship.
If they’re ready to learn more about what you have to offer, provide links or send them directly over.
You Send Too Many Repeated Emails
Repeated emails are some of the hardest emails for subscribers to sit through. It’s not just about the fact that you might be sending the same email over and over again, but it’s also about the fact that your content is starting to feel like spam.
When your audience reads an email from you, they should feel seen and heard. If they don’t feel seen or heard, they’re likely to unsubscribe.
You can stop this from happening by investing in new content on a regular basis. You can create original content that’ll keep your audience interested in what you have to say.
You Don’t Have Clear Call-to-Action
A call-to-action is an imperative part of any email. Whether you’re asking people to subscribe, like your post, or share it, a call-to-action is crucial for engaging your audience.
If you don’t have a clear call-to-action, subscribers will not know what to do with the email and won’t feel compelled to take action.
For example, if you want people to sign up for your email list, make sure that you ask them to subscribe at the bottom of your email.
You Lack Consistency
The first cause of why subscribers get disinterested with your emails is that you lack consistency. If you don’t send interesting and engaging content consistently, then people will stop opening your emails.
You have to make sure that you are sending new content for the subscribers to stay interested in. If you don’t have enough content for them, then it will be difficult for them to stay interested in what you have to say.
How To Create A Re-Engagement E-mail?
If you’ve ever received an email from your favorite business, you most likely remember it for a long time. That’s because the email was useful, interesting and engaging.
After all, it was from a business you trust and have a good relationship with. How could you not remember it? If you’ve ever received an email from your favorite business, you most likely remember it for a long time.
How could you not remember it? A re-engagement email is an email that is sent to a customer to try and get them to come back to their site and make another purchase.
Re-engagement email works in a couple of different ways. It can either try and get you to return to the site and make another purchase or get you to opt-in to email lists and newsletter subscriptions in the future.
Either way, a re-engagement email has to be targeted and relevant to get a good response. Let’s look at how to create a re-engagement email to get your customers back.
1. Segmentation Comes First
When you have hundreds of subscribers, it can be difficult to keep track of who you should be emailing next. That’s why segmenting your list of subscribers is so important. If you’re not segmenting your list, you’re probably not doing a good job of staying organized.
Segmentation is the process of grouping people who have something in common, like their address, email address, or purchase history. This makes it easier to keep track of who you’re emailing and which subscribers you should target.
But, not everyone has segmentation as a top priority. Some people are a little too casual about it. Do you know how to segment your list of subscribers? Here’s everything you need to know about creating more targeted email campaigns.
2. Define Who Your Re-Engagement Emails Are For
The first step to a successful re-engagement email is to know exactly to who you are sending it. If you send this email to the wrong person, it won’t work. So, let’s define who your re-engagement email is for.
If you’re sending this email to your customers, then the best way to target your audience is by information about their previous purchases. If you’re sending this email to people that have opted in for newsletters or emails from your business, then by definition they’re already interested in what you offer and want more of it.
Let’s say that you want your re-engagement email targeted at someone that has made a purchase within the past month.
3. Create a Reminder Email
One way to create a re-engagement email is by making a reminder email. This can be done through your existing auto-responder system, or if you don’t currently have one, you can use an email marketing tool like MailChimp to make the email.
The important thing with a reminder email is that it has to be relevant and helpful for the recipient. What could be more relevant than reminding someone of something they might need?
For example, if you needed help moving into your new house, you could send out an email that says “Make sure to take these things with you when you move!” This would serve as an effective reminder, but also get them thinking about what they might need in their new home too.
4. Create an Exclusive Offer Emails
In order to get your customers to return, you need to create an email that is exclusive and interesting. To do this, you can use a couple of tactics. One tactic is to send an email with a coupon code. This will provide an incentive for your customer to return by offering them a discount on their next purchase.
Another tactic is to send an email with a unique offer that’s only available through the email campaign. This type of offer is something that will interest potential customers and get them excited about returning.
5. Create a Form Follow Up
The first step to creating a re-engagement email is to create a form follow-up. This is when you add an email form on your site that will allow your customers to send in their contact information and other relevant information about themselves.
You can use this information to gather what type of person your customer is, what their needs are and how you can tailor your content for them. Once you’ve gathered the necessary info, it’s time to know what they need from you.
It may be something like a coupon code, or maybe they just want to sign up for your newsletter list. Whatever the case may be, it’s important that you know before you send out the re-engagement email so that you make sure that it really meets the needs of your customer.
Finally, once you have everything figured out, it’s time to write the email itself! Let’s say that after gathering all the necessary info and figuring out what your customer needed from an engagement email, it turns out that they were trying to sign up for a newsletter list.
Then let’s say that after sending them an email asking if they wanted to sign up for your newsletter list, they responded with a “yes please!” So now you would send them an email telling them that they are welcome on board and also welcoming them into your community of customers. This might seem like a lot of work but as long as you take.
6. Create a Survey Follow Up
When you send out a re-engagement email, it’s important to create a survey follow-up. That way, you can see what your customers liked and didn’t like about your recent purchase. From there, you can tailor the email based on what they love and what needs improvement.
The survey itself is super simple to create: just ask a couple of questions and open the survey up for responses. Another option when creating this survey would be to ask them if they want to receive more of these types of emails in the future.
This will allow you to get an idea of their preferences and give you more information on how you should market yourself. If they don’t want anything more, then that’s fine too! It’s also a good idea to ask if there are any changes or improvements that could make them come back even sooner.
7. Have A Clear CTA
Your call-to-action is the most important part of your marketing strategy. It’s the final hook that draws your visitors to your website and encourages them to take action.
It’s the step where your visitors become your customers. If you want your users to take your offers seriously and make a purchase, you need to make sure they know where they can find more information, call you, or email you to request more information.
A clear call-to-action is the key to getting your business off the ground and growing. Once you have this down, you can start to grow your business in a sustainable way. There are many ways to have a clear call-to-action.
This article outlines seven of those and gives you actionable steps you can take to implement them in your business.
Wrap Up
What is a re-engagement email? A re-engagement email is an email that you send specifically to your subscribers who haven’t been engaging with your emails regularly. This can be either because they unsubscribed, or they’ve stopped opening your emails.
Re-engagement emails are sent to the people whose names are still on your list but aren’t engaging in ways you want them to anymore. How does a re-engagement email work?
A re-engagement email works by introducing the topics of the past conversations and encouraging engagement in a new way.
For example, if you had a conversation about gardening, you might have an article about gardening tips for beginners in your next mailer. Or if you had a conversation about dieting and weight loss, you might offer some advice on how to make healthy food choices when eating out.
You can use this opportunity to build backup engagement and introduce yourself or your company again as well as remind them of what you’re doing right now.
The key to re-engaging people is being transparent with what’s going on with their subscription. Make sure they know why they’re receiving the message and why it matters so much that they should open it up and read it again!
Tips for increasing engagement with re-engagement emails: When creating a re-engagement email, keep these tips in mind: 1) Be specific with what types of content will be included in the mailer
