Let’s face it. Nobody wants to read another blog post when they could be watching a video instead. Video content is more engaging, it attracts more viewers, and it goes viral much faster than static content! Companies that adopt video marketing sooner rather than later will have a competitive advantage in the coming years.
We are in an era where people want to know, see, and understand things faster. Moreover, the world is becoming visual and interactive with new apps like Instagram and Snapchat becoming so popular among users of all age groups.
In this blog post, we will show you how to convert blog posts into engaging videos that can go viral on YouTube, Facebook, and other video-centric social media platforms.
Why Video Marketing Is Important for Businesses
People are much more likely to buy a product or service when they’ve seen a video about it. This is because videos increase trust and confidence in a brand.
They also boost sales by 88% and increase traffic to websites by 74%. Video marketing is important for businesses because it allows you to create more engaging content than just plain text. When people are interested in a product or service, they will often try to find information about it online.
If your business isn’t putting its information out there in video form, then your competitors will be, and your potential customers will be finding information from other businesses instead.
Video marketing doesn’t just let you create engaging content; it also allows you to connect with your customers on a more personal level.
Video marketing also allows you to create trust between you and your potential customers. People who are interested in a product or service often don’t know who to trust.
They might be hesitant to buy a product or service without being completely sure that it’s what they need. With video marketing, you can put your brand out there and let customers know that you exist.
You can show them that you are trustworthy and confident. You can also show them exactly what you have to offer and why they should buy from you.
How to Convert Blog Posts to Videos
This is the part where you might be wondering, “How do I actually convert my blog posts to videos?” First and foremost, you have to be selective about the type of blog posts you want to transform into videos.
Aim for the top blog posts, with the highest page views, that are related to your product or service. If you decide to convert the wrong blog posts, they might not perform as well as you’d expect them to. This may undermine conversion rates and the overall viability of the channel.
If you are not sure how to decide which blog posts to transform into videos, here are a few tips that may help:
– Rate each blog post on its potential to become a viral video.
– Analyze the content of each blog post. How can you make it more interesting and engaging using a video?
– Look at the current top-ranking videos on YouTube related to your business. What are they doing well? How can you do better?
– Try to think like your target audience. What do they want to know about your product or service? What do they want to see?
Find the best parts of your blog post
To find the best parts of your blog post, try reading it out loud to yourself. While doing this, make notes about which parts are the most interesting and engaging.
Alternatively, you can also read your blog post in front of a mirror and record yourself as you go through it. You may be surprised by what you discover when you do this. After you find the best parts of your blog post, identify the boring bits.
Ask yourself why you included them in the first place. If the boring bits are crucial to your blog post, simply make them more interesting. If they do not add any value to your post, then simply remove them.
Choose the most interesting angle
With your best parts in hand, you can now brainstorm different angles for your video. Try to find the most interesting angle that is most relevant to your blog post.
Make sure that it is something that your target audience would be interested in. If you are having trouble coming up with good angles, try using a mind mapping app like Coggle. This will allow you to brainstorm visually and make connections between your ideas much easier.
Once you have a few angles in mind, choose the best one. The best angle is the one that is most interesting, relevant, and engaging. To figure out what is the best angle for your video, ask yourself these questions:
– What do I want to talk about?
– Why is this important?
– What would make people want to share this video?
– What would make people want to click on this video?
Decide on a format
After you have chosen the most interesting angle for your video, you have to decide on the best format for your video. Video formats are similar to blog posts in the sense that they attract different audiences. For example, if you create a listicle video, it will probably attract the same audience as a listicle blog post.
Once you have decided on a format for your video, start to organize your best parts into a sequence. There are no rules or limitations when it comes to creating your video.
You can do whatever you want! You can use animations, create a dialogue between characters, go live on Facebook, and even include interactive content. The only rule to follow is to create an engaging video.
Pick your soundtrack
Your soundtrack can either make or break your video. It is important to choose a soundtrack that is engaging, interesting, and related to your blog post.
If you want to be creative, you can even use the soundtracks from your favorite movies, songs, or even memes. Your soundtrack should be something that will keep your viewers engaged and interested in your video.
The last thing you want to do is bore them to death. If you are not sure what music to use for your video, you can always look for free soundtracks online.
You can also use online audio editing software to create soundtracks from scratch. When picking your soundtrack, make sure that it is something that you like.
After all, you will be listening to it over and over again while editing your video. It is important to note that you do not necessarily have to use music in your video. Some of the best videos out there do not have any music in them at all.
Video editing software
Video editing software is an essential piece of equipment for video marketing. It helps you to create better-quality videos with special effects and animations.
There are many video editing software out there, and it can be difficult to decide which one to choose. The good news is that most video editing software is relatively inexpensive. If you are not sure which video editing software to invest in, you can always do some research online.
You can read reviews from other businesses that have used this video editing software. You can also use video editing software reviews to help you decide which one to get.
The most important thing to keep in mind when choosing video editing software is to find one that you are familiar with. If you have never used a particular piece of software, it can be difficult to learn how to use it. If you are not comfortable using your video editing software, your videos will come across as unprofessional.****
Use On-line video creation software: Lumen5
As we outlined above, Lumen5 is designed to make the video-creation process as simple as possible. You simply choose the type of video you want to create, select a template, and then let the platform do the rest.
Once you’ve uploaded your video, you can then publish it to your website, or share it on social media. Lumen5 is particularly well-suited to the creation of short-form video content such as product demonstrations, product reviews, and tutorials.
If you want to create more long-form video content such as an interview or a testimonial, you may want to consider using a different video creation platform.
Use Free Video Enhancing Software program to create video
You probably have some video content that is raw and unedited. This will remain the case for most businesses. In the digital age, it’s much easier to shoot video than ever before.
However, shooting the video is the easy part. The hard part is editing it and making it look good so people want to watch it. Video content can be boring if it’s not edited correctly and has poor audio quality. Even with all of this being said, people love watching videos online.
Video marketing is one of the most effective ways to attract your potential customers and sell more products or services online. How do you create videos that are interesting, engaging and compelling? You need to edit them first and then use enhancing software program to make them look better and give them a professional feel.
Conclusion
Now that you know how to convert blog posts to videos, it is time to start brainstorming ideas for your next video.
Pick the top blog posts, find the best parts, choose the most interesting angle, and decide on the best format for your video.
Once you have these things in mind, it is time to start recording your video. When you are done, remember to pick a soundtrack that is engaging, interesting, and related to your blog post.
Now you can spend your time promoting your video on social media instead of writing blog posts.
