The world of social media is ever-changing and now more than ever, influencers are integral to keeping up with the times. As an Influencer, you determine how relevant your brand’s message is to a specific niche.
In this blog post, we’ll give you five tips for identifying and following Twitter influencers for your business. If you have not yet heard of the term “influencer”, then it must be because you have yet to take action on the growing presence of micro-influencers in the online landscape.
These men and women with millions of followers each control a large portion of what their followers see and what they buy from specific brands or industries.
With that being said, if you operate a small business where images are prominent content formats, then you already know who an influencer is: It’s your customers sneaking sweet nothings before your back office staff has a chance!
This means you already use social media as a vehicle to drive engagement with your target audience (and potentially new customers).
So how can you identify and follow Twitter influencers for your brand? Let’s take a look at five steps that will help guide you in the right direction.
Define Your Audience
The first step to identifying and following Twitter influencers for your brand is to understand your audience.
What are they interested in? What are they buying from? By creating a persona for your customers, you can better understand their buying habits. What are they interested in?
Look for the influencers you can’t ignore
As an influencer yourself, you have an advantage when it comes to spotting new Twitter influencers. The truth is, most people are looking for opportunities to connect with brands they like.
And as an influencer yourself, you have the perfect opportunity to game the system. You can use this to your advantage by using the following steps to look for new and emerging influencers:
- Be active on social media. This might seem obvious, but so many people forget.
- Engage with your target audience on social media. This not only engages your followers but tells the brand you’re supporting what they are interested in.
- Follow brands and personalities that catch your eye. Once you’ve identified a few influencers you like, follow them to see what else you can learn.
Use the Hashtag Hashtag Magic
If you’ve been paying attention to the conversation on social media, you’ve likely gathered that “hashtag” is the new “trending” word.
It’s generated a lot of buzz these days and has even become a verb meaning to “tag” something or someone. You can use this to your advantage when looking for new Twitter influencers.
If you’re interested in a certain topic, you can create a #hashtag for that which will help you discover new and exciting content on the topic.
By creating a conversation on social media that includes the use of your #hashtag, you can spark conversation, drive sales and get your brand associated with products or services related to your topic.
Take a look at their bio and ask yourself a few key questions
Asking yourself questions can help you identify potential issues before you even speak to the person.
You can use the following checklist to help ensure you’re being informed when dealing with Twitter influencers:
– Is the person following trends?
– How much money do they have to gain from someone?
– What are they trying to sell/promote?
– Where do they get their content from?
– What is their track record?
– Where can I find more content from them?
Make use of the built-in analytics on Twitter
You can use the built-in analytics on Twitter to better understand the demographics and reach of your followers. What are they sharing, where are they posting and how often are they doing it?
Look out for newbies and up-and-comers
Newcomers to the industry are always interesting to follow, as they are often trying to establish their brand.
This is a great way to discover new and exciting content providers for your business.
To find new and emerging Twitter influencers, check out trendspotting.com’s search tool which will help you discover trending topics and content.
Recommended Reads: The Most Effective Way To Influence Twitter Followers