In today’s digital landscape, brands are no longer forced to choose between their preferred digital channels to market their products. Instead, marketers can use multiple platforms to simultaneously reach the same target audience.
The rise of video streaming has opened up new opportunities for advertisers. Brands have been quick to snap up these opportunities and embrace the marketing potential of YouTube advertising as a viable alternative to traditional TV commercials.
YouTube is now the third-largest website in the world, with over 1 billion users logging on every month. To remain competitive in today’s fast-paced and rapidly evolving digital landscape, businesses must prioritize ROI as part of their online marketing strategy. There are numerous tools available to help companies achieve this, including Google AdWords and YouTube advertising.
According to eMarketer, spending on digital ads will reach $72.5 billion in 2019, with Google and YouTube bearing the brunt of that expenditure.
What is YouTube Advertising?
When you advertise on YouTube, there are two ways you can go about it. You can either host an image or video ad, or you can partner with the platform’s True View option, which lets viewers skip your pre-roll ad after five seconds. True View is an ad-supported video, which means you don’t pay for your ad, but you only receive views from people who chose to click and watch your ad.
Image ads, on the other hand, allow you to link directly to your product or landing page. They’re a little bit more expensive, but you get more control over the creative and your overall campaign. Image ads display as a single image, with an accompanying caption that links to your desired landing page.
Video ads, on the other hand, are self-explanatory. YouTube advertising is an effective and inexpensive marketing tactic, which has led to it becoming increasingly popular among businesses of all sizes.
Why Use YouTube Advertising?
YouTube advertising offers numerous benefits to both businesses and viewers. For starters, it allows brands to connect with potential customers on an emotional level by sharing their stories and conveying their mission through videos.
It also opens up a new and highly effective advertising channel, allowing businesses to target potential customers that would otherwise be inaccessible. YouTube’s massive reach, coupled with its excellent targeting options, make it extremely appealing to brands of all sizes. Unlike TV advertising, YouTube ads can be customized to fit a brand’s desired demographic and are available 24/7.
They can also be used in conjunction with TV ads, which allows advertisers to extend their reach and maximize their ad spending. YouTube is also accessible on all devices and its video ads can be easily skipped, making it an ideal platform for brands targeting a younger audience.
YouTube Advertising: A Beginner’s Guide
As we progress through this guide, you’ll see that Google Ads is drastically different from YouTube ads. The two platforms operate under two different business models.
While YouTube adverts are financed through subscriptions, Google Ads relies on pay-per-click (PPC) advertising.
That said, if you want to advertise on Google, you need to create an account. With an AdWords account, you can choose from a wide range of advertising options: text-based ads, image ads, mobile ads, and search network ads. If you’re targeting YouTube users, you’ll want to use display network ads or video network ads.
Deciding on a YouTube Ads Strategy
When you decide to run ads on YouTube, you have to decide which type of campaign you want to use. Campaigns are used to organize your ads and help you track their performance over time. You can also use campaigns to organize your ad groups.
Most brands run one or two ad campaigns, but you can run up to 10 different campaigns. The campaigns are not exclusive to AdWords. You can run an ad campaign on both platforms. There are a few things you should keep in mind when deciding on your YouTube ads strategy.
First, you need to understand your audience. You need to know their pain points, what they’re interested in, what they do during their free time, and so on. Once you’ve identified your audience, you can start creating ads that resonate with them.
Finding your audience with Google demographics
There are a few demographic targeting options within Google AdWords that allow you to narrow down your audience.
- Geography: If you want to target customers in a specific area, this option is for you. You can pick a country or a state, or even a city.
- Gender: If you want to target a specific gender, you can select either Men or Women.
- Age: You can target customers within a specific age range. This option is particularly helpful if you sell products or services that are intended for seniors.
- Language: If you want to target customers who speak a specific language, this option is for you. You can select from a wide range of languages, including Spanish, French, Chinese, Arabic, and more.
- Interests: If you want to target customers who have a specific interest, you can use this option. You can select from a wide range of interests, including health and fitness, sport, shopping, and more.***
Finding your audience with YouTube targeting
If you want to target specific countries, languages, or demographics, you can use the targeting option on YouTube. The beauty of YouTube ad targeting is that you can create very specific and granular targeting.
Some of the targeting options include:
- Languages: If you want to target customers who speak a specific language, you can select the language in this option.
- Countries: If you want to run ads that are only shown to customers in a certain country, you can select the country in this option.
- Demographics: If you want to target customers within a specific demographic, you can select the demographic in this option.
- Interests: If you want to target customers who have a specific interest, you can select the interest in this option.
Find the Right Partner to Manage Your YouTube Ads
If you are thinking of advertising on YouTube, you might be wondering what is the best way to get started. The good news is that YouTube makes it easy for businesses to get started with their ad platform. When you start advertising on YouTube, you will have the option of selecting a Google Partner.
A Google Partner is someone who has been approved to help you with your ad campaign. A Google Partner will be able to help you create the ad that you want to use for your YouTube ads. They will also be able to help manage your ads for you. Because of this, you may be wondering how you can find the right partner to help you manage your YouTube ads.
Defining your advertising goal
You’ll first need to define your goal for the ads. Is your goal to build brand awareness, drive website traffic, increase your sales, or get more subscribers? Once you’ve decided on your goal, you can start to create an ad campaign.
There are a few things you need to keep in mind when setting up your campaign. You need to decide on a budget, decide on your ad scheduling, and create your ads. When you’re setting up your campaign, you need to determine when you want your ads to start running.
You can either start running your ads right away or set a start date in the future. If you start running your ads right away, your ads will be relatively inexpensive because there is a high demand for ad space. Setting a start date in the future will allow you to wait for demand to decrease so you can get a lower rate.
Determining your ad budget
You should also determine your ad budget. The amount of money you spend on your ads is determined by your budget.
The more money you spend, the more traffic you’ll receive. It’s important to note that the amount you spend on your ads doesn’t necessarily reflect the success of your ads. If you set a low budget, you’ll receive low traffic, but you can still end up with a high rate of conversions. If you set a high budget, you’ll receive lots of traffic, but you may not get many conversions.
That said, higher budgets may help you achieve your goal faster. If you want to drive more website traffic, it may be best to set a high budget. If you just want to get more subscribers, a lower budget may be sufficient.
Planning a Successful YouTube Ad Campaign
To achieve optimal results from your YouTube ad campaign, you must follow a step-by-step approach. Your first step should be to conduct thorough research and analyze your target audience.
Once you’ve completed this, you can begin to outline the key components of your campaign, including the type of ad you’ll be running, the length of the ad, and the desired call-to-action. It’s also important to consider your desired frequency, ensuring that you’re not over-saturating your audience with ads.
Your ad campaign should be informed by a strong marketing strategy, which should be based on a thorough analysis of your business, including your strengths and weaknesses. You should also consider your competitors and conduct thorough research on their ad strategies and the effectiveness of their ads. From there, you can begin to inform your campaign and hone in on an audience segment with which your ads resonate most.
3 simple ways to use YouTube advertising
- Brand Building: Building a brand is a tricky process and one that requires careful consideration and strategic planning. Much like traditional advertising methods, establishing a brand through YouTube relies heavily on messaging. To become a household name, you must first identify your core demographic and focus on building a relationship with your ideal customer. Through regular and consistent YouTube ads, you can begin to introduce your brand to new audiences and promote your products.
- Social Proof: People are inherently skeptical when first encountering a new product or service. To inspire trust and collect positive testimonials, brands can create regular ads on YouTube, featuring positive reviews from existing customers. This is known as social proof and is a classic marketing technique that can greatly benefit your business.
- Lead Generation: YouTube ads are a fantastic way to collect leads and build your email subscriber list. You can use a variety of techniques to achieve this, including regular use of call-to-actions and creative use of subtitles and hashtags.
The Advantages of Using YouTube Ads
If you are planning to advertise on YouTube, there are a few things you should know about the platform. When you advertise on YouTube, you can reach a very targeted audience.
The majority of people on YouTube are spending their time watching videos. Because of this, you can target your audience with a relevant ad that will catch their attention. This is another reason why so many advertisers are turning to YouTube ads. When you advertise on YouTube, you can include different types of videos.
These types include video ads, in-feed videos and display ads. As an advertiser, you will be able to choose the type of video that you want to use. You can also choose where you want to place your ads.
The Disadvantages of Using YouTube Ads
While YouTube is a great platform for advertising and marketing, there are a few disadvantages you should be aware of. First, like other forms of media, it is not cheap. When you decide to advertise on YouTube, you will have to pay for your ads.
This means that you will have to plan so that you have enough funds to cover your ads. There is no denying that YouTube ads are a great way to promote a product or service. However, this is only true if you have the budget to cover your ads.
Similarly, you need to create the right strategy to make the most of your ads. This means that you need to have the right knowledge and experience to do this.
What makes a great YouTube advert?
Do you have a great product that you think is worthy of being advertised? Perhaps you’ve heard about YouTube ads and think they would be perfect for your business. While creating an ad on this platform can be easy, making it look good requires careful planning and execution.
Here are some tips that will help you design a video ad that is not only aesthetically pleasing but also gets your point across effectively. You may not think of YouTube as a place to advertise your business or brand, but it’s a great place to do just that.
There are over 1 billion users who watch videos on the site every day. That’s why many advertisers like Coca-Cola and McDonald’s have begun using this platform as an advertising medium. If you want to follow their lead and create your own YouTube Ad, here are some tips to get started right away:
Create a Script and Storyboard
The most important thing when it comes to designing an ad for YouTube is the script. If your ad doesn’t have a strong, compelling message, then you’re better off not making an ad at all.
That’s because an ad that doesn’t deliver value isn’t going to get clicks, which means your investment will be wasted. When creating a script, try to answer three simple questions:
Who your ad is targeted at?
What is the problem your product or service solves?
Why your product is the best solution for that problem?
If you can answer these three questions, you’re well on your way to creating a great ad and a successful YouTube campaign.
Use High-Quality Footage
Once you’ve created your script, you need to think about the footage you’re going to use. If you’re doing a product ad, you’ll want to show off your product in the best light possible.
If you’re doing a commercial ad to promote a special event, you’ll want to show the people involved in the event in the best light possible. Most of the time, the best way to make your product or event look its best is to hire a professional to do it for you.
Professionals will be able to make your product look great using high-quality lighting and camera equipment. To get the best results, you should also make sure to pay for high-quality footage. If you scrimp on the cost of your footage, it’s going to show. Your product or event will look subpar and unprofessional.
Don’t Forget the Annotations
In addition to choosing the right music, you should make sure to include the right annotations on your ad. The annotations are text overlays that appear on the screen when your ad begins playing.
They’re a great way to supplement your commercial and increase engagement. There are two types of annotations that you should consider including in your commercial: The first type of annotation is the call to action (CTAs). A CTA is a statement that encourages your audience to click through to your site or purchase your product. The other type of annotation is callouts. Callouts are statements that add more information to your commercial.
Find The Right Background Music
Finding the perfect music for your commercial is important for a few reasons: It can help you achieve a certain mood or tone, it can make your commercial sound more professional, and it can help you make your commercial longer. If you choose the right music, you can make your commercial sound more professional and make it longer.
This is because most music comes in a loop and by choosing a song that doesn’t loop, you can stretch the commercial out to the length you want it to be. Additionally, you can use the music to help you achieve a certain mood or tone.
For example, if you want your commercial to be sophisticated and bold, you should use music with a strong bass line. If you want the commercial to be softer and more inviting, you should use music with a lighter bass line.
Check Out the Ads of Others
When you’re designing your commercial, it can be helpful to look at the commercials of other companies. You can learn a lot from these ads and use the same strategies in your commercial.
One way to do this is to subscribe to YouTube channels and follow social media accounts related to your industry. This will allow you to see what types of ads other companies are creating, which will help you come up with ideas for your commercial.
By keeping an eye on ads that are related to your industry, you can get inspiration for your own YouTube ad. You’ll also be able to see what types of ads are performing well, which will give you ideas on how to make your ad more successful.
YouTube advertising can be a powerful way to reach your audience and drive results. Before launching a campaign, however, it’s important to conduct thorough research and plan your ad strategy.
Once you’ve done this, it’s time to get creative and start experimenting with different types of ads to find the ones that work best for your business. From there, you can begin to target your desired demographic using the targeting options and track your progress to measure the success of your campaign.
Once you’ve done all of this, you can start creating your ads. When creating your ads, you need to keep these tips in mind: Be relevant: Your ads should be related to the content on your channel. We’ve covered the basics of YouTube advertising.
There is a lot to learn when it comes to optimizing your ads for success, but when done right, you can expect returns on your investment. Once you’ve got your strategy nailed down, you can start creating your ads.
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