When your campaign has ended, it’s time to write that follow-up email. This is the time to tell your supporters what they’ve been supporting, and what they can expect next. It’s also the time to ask for their help in getting your campaign’s message out to the masses.
But how do you write that follow-up email that makes the recipient feel like they didn’t just get a free gift, but a special, personal email?
This guide covers everything you need to know to craft a follow-up email that will leave the recipient feeling like they got a personal message from you.***
Research your Audience
Your follow-up email is the first communication your supporters will have with anyone working for or associated with your campaign. Make sure you get a feel for who your target audience is.
The first step in increasing your email list is understanding your audience. You need to identify the people who are most interested in your content and what motivates them.
Understanding this information will help you create content that resonates with your subscribers. Once you have this information, it’s time to start reaching out to them.
This can be done by using an automated system or by writing personal letters. When reaching out, be sure to: – Use a personal touch – Write in a way that will resonate with the people on your list. – Offer value that they’ll look forward to receiving again and again.
Ask For Their Help
How do you ask for someone’s help in a follow-up email if you don’t know who they are in the first place? It’s a great question because this is what leads to the next problem: If you don’t know who your supporter is in the first place, how do you even begin to ask for their help?
The best approach is to create a mailer that targets your audience. This means your mailer should be tailored to the issues your supporter lists will be interested in.
For example, let’s say you’re running for president, and your mailer targets registered voters in the battleground state of Florida. Your mailer would have a different look and feel than your standard mailer.
You’d have a campaign-themed image on the front, a different message on the back, and materials related to the issues your supporter list cares about.
Explain What You’ve Done Since the Campaign
Once you know who you’re writing to, you can begin to tell them what you’ve been up to since the end of your campaign. This can be a great opportunity to share some of your campaign highlights — and personalize your story for the recipient.
There are many stories to share, from your campaign’s most impressive data point to your favorite campaign moments. Here are a few examples:
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You won the most Twitter followers in the world.
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You raised $2 million in a week.
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You visited a war zone to deliver your mailer.
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You created a new custom delivery service to save money.
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Your team turned negative for the first time in your campaign.
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Your campaign made history by becoming the first presidential campaign to reach 100% of its goal on Kickstarter.
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Your team celebrated its 100th day of operation with a team-building activity.
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You released a new campaign video that has been viewed over 100 million times.
Use Empowering Language
Your follow-up email shouldn’t be one long list of thank-yous or complaints. Instead, use terms that empower the recipient.
This approach breaks the negative cycle of complaining and provides a more positive, growth-focused message.
For example, instead of saying, “Your donation ensures that my dream comes true,” say, “Your donation will help my campaign achieve its mission of engaging and educating people on the importance of diversity and inclusion.”
Be Realistic About When You’ll Get Back to Your Supporters
Keeping in mind the goal of your follow-up email is to empower the recipient, you need to be realistic about when you’ll get back to your supporters.
The majority of your supporters will be too busy dealing with their own problems to give you their thoughts and concerns. The majority of them will also be too busy dealing with their own problems to give you their thoughts and concerns, period.
If you don’t get back to your supporters within a few days, or they start to feel like they haven’t heard from you soon, they may start to worry and call the office or complain to the post office.
Be careful with how you handle this — you don’t want your supporters to feel bad or guilty for not giving you their thoughts or concerns. You just don’t want them to feel overburdened with their own problems.
Make A Significant Connection
One of the best ways to make a significant connection with your email subscribers is to offer value in your emails. In order to do this, you’ll have to identify what makes your content interesting and valuable to them.
Once you know what it is that’s important to them, you can start to offer it in your emails. One great way to do this is by focusing on their needs.
For example, if you sell a product that your email subscribers need in order to feel comfortable purchasing it, then you should focus on providing that information in your emails.
Additionally, make sure that your emails are filled with helpful tips or resources that will help your readers achieve their goals. This will keep them coming back for more information and potential deals.
Are you looking to increase your email list? If so, then you’ve come to the right place. This article will explore how to make a significant connection with your email subscribers. It will teach you how to:
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Identify your audience and speak to their level of excitement about a particular topic.
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Make your content stand out so your subscribers will remember to reach out to you again for more information or a deal.
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Offer value in your emails that they’ll look forward to receiving again and again.
Wrap Up
If you want to increase your email list, you need to build a platform that acts as a funnel, where your subscribers can easily access all of the information they need to make an informed decision.
This will allow you to provide them with valuable content and offer deals that are worth their time. You’ll also want with make sure your platform is easy to use, so your subscribers can quickly find what they need.
It will help you focus on providing quality content and helping your readers make decisions that will benefit their business.
© 2022, . .
