Today, more than ever, through influencer collaboration brands have a greater chance of reaching their target audience than ever before. The internet has made it easier than ever to connect with people who already share your brand’s values and interests. This makes influencers even more important than ever. They have a huge reach, and their influence and trustworthiness can help or hinder your brand’s effectiveness.
However, collaborating with influencers can be a double-edged sword. Working with the right influencers can help your brand reach new audiences and grow quickly. But, if you don’t collaborate with them responsibly, they can also spread negative information about your brand and hurt your marketing efforts.
According to Neilsen, 92% of people say they believe recommendations from family and friends over other forms of advertising. Influencer collaborations are a way to get that recommendation directly into someone’s feed, which is why they’re so impactful.
This post lists some dos and dont’s when collaborating with influencers to grow your brand’s reach and credibility.
Collaboration Basics
Collaborating with influencers is a great way to reach new audiences and expand your brand’s reach. Once you have found influencers who would be a good fit for your brand and your target audience, you’ll need to make sure you have a few things in place.
You’ll want to find potential influencers with large audiences who are also likely to be interested in collaborating with you. When you search for potential collaborators on platforms like Instagram, you’ll want to pay attention to these three things:
– The size of the accounts – While engagement is important, the number of followers doesn’t mean everything. A brand with a large following could have an influencer who has only a few thousand followers on their account.
– The type of content – The type of influencer you’re collaborating with can impact the success of your partnership. Some influencers are more likely to collaborate with brands that are similar to their interests.
– The location of the accounts – Different cultures, regions, and languages will affect the type of content you and your partner can create together.
Know What You Want
Before you start the process of finding potential influencers, you’ll first need to decide what you hope to get out of the partnership. This will help you narrow down your search and make sure you’re looking for the right fit for your brand.
Some things you might want to think about are:
– How much exposure will the collaboration provide for your brand? – How much of a boost in exposure will your collaboration receive?
– What will the content look like? – How will the influencer and your brand collaborate?
– What will the post look like? – What will the final post look like?
– What will it say? – What will the post say?
Don’t Just Take Offers
The process of finding and working with influencers can seem like it’s full of opportunities and possibilities. However, before you start contacting or messaging any influencers, make sure you’re not just taking offers out of convenience.
There are a few things you should keep in mind before accepting any offers.
– A lot of partnerships are one-off events. This means that you will only collaborate with that one person once. Seeking out collaborations can take time and effort, and you don’t want to waste your time on a partnership that won’t provide you with anything.
– Make sure the person offering you the partnership actually works for an influencer marketing agency. If they are just a member of the public, they may be giving you biased advice.
– Make sure the price is what it says it is. Influencers are often contracted through influencer marketing agencies. Make sure the price you’re offered is the price you agreed to.
Set Clear Expectations
When you’re collaborating with an influencer, it can help to set some clear expectations from the start. This can help you to make sure you’re working with the right person, and it can also help protect your brand.
Make sure to set clear expectations on when you and your partner will collaborate. You’ll also want to make sure you have a clear idea of what will happen when you collaborate with an influencer.
– What will the content look like? – What will the post look like between you and the influencer?
– How will the post be published? – Who will publish the post?
– When will the post be published? – How long after you receive the photo or video will the post be published?
– Who will publish the post? – Who will publish the post?
Be Willing to Adapt
One of the biggest challenges when collaborating with influencers is finding the right fit for your brand. This can often feel like a game of musical chairs – the right fit is elusive, and you may have to try several different people before finding the right fit.
However, make sure you’re willing to adjust your strategy as you find the right influencers. This means you won’t be able to be too rigid about your brand’s messaging. You also don’t want to be too restrictive about what kind of content you’re willing to work with an influencer on.
– It’s OK to adjust your brand’s messaging. If the person you’re collaborating with is particularly receptive to your brand’s values, you may be able to adjust your messaging for the collaboration.
– It’s OK to adjust the type of content you’re open to working with an influencer on. If you find that you’re not as willing to work with certain types of content as you initially thought, you may be able to work with the influencer on a different type of content.
Conclusion
Collaborating with influencers can help your brand attract new audiences and expand your reach quickly. However, working with the wrong influencers can harm your brand’s reputation, and you need to take care with the influencers you choose.
This post lists some dos and donts when collaborating with influencers to grow your brand’s reach and credibility.
