The first step in setting up a successful automated email campaign is to identify your audience. What are the needs of your audience? What are their interests? What are their other preferences? Next, you need to identify the best time to send out emails. Is it morning, afternoon, or evening? Identifying the best time will […]
The complete guide to email marketing campaign strategies: Email marketing is one of the most popular forms of digital marketing. It’s because it’s easy to set up and it’s a cost-effective way to reach potential customers. This guide will give you all the information you need to start your own email marketing campaign, including the […]
Keeping up with the hustle this season is no easy task. Between Black Friday and Cyber Monday, Small Business Saturday, Giving Tuesday, and even more holidays to keep track of, it’s easy for your brand to get lost in the mix. For most brands, holiday marketing campaigns are an essential way to stand out from […]
Email sign-ups are a great way to get more people on your mailing list and convert them into paying customers. The key is to do it in a way that doesn’t feel like you’re spamming them. There are many ways to do this, but the best ways are usually those that involve something of value […]
You’ve worked hard to establish your company and build your brand. Now, you want to take it to the next level and grow your business. Even if you take great care in protecting your company’s digital assets, you will inevitably make mistakes. Fortunately, there are many things that you can do to protect your company’s […]
Keeping tabs on the performance of your email marketing efforts can be a challenge. After all, you can’t always be monitoring your campaigns from wherever they happen to be. For example, you can’t be lurking in the back of your Gmail account, nor can you keep tabs on your email campaign from your phone or […]
When it comes to marketing and selling your company’s services, you might think you know what you’re doing. After all, you’ve been at it for years and have a thorough understanding of what works and what doesn’t. But as a new company, you might not know as much about how to ad-hoc your services, and […]
Think of email marketing as a marketing funnel. Customers arrive at your funnel from different places and are interested in different things. Your marketing strategy needs to be able to engage them at each stage so that they stay interested and ready to make a purchase. Signing up for your email list is a […]
Have you ever heard the saying, “The best marketing is word-of-mouth?” It’s true, but for businesses that operate online, it’s not just online content that helps them build their brand and reach customers; it’s also emailed. An email marketing specialist is someone who specializes in building and maintaining email lists for businesses. And there […]
Are you ready to start your email marketing business but don’t know where to begin? Not to worry, we’ve got some good news for you. Starting a business can be daunting, especially when you’re just getting your feet wet. But, there’s no need to worry because there are plenty of resources available to help […]
