Reading Time: 7 minutes When a crisis hits, how can businesses respond in the most effective way possible? It’s a question that social media managers and PR professionals are faced with on a daily basis. The rise of social media has made it easier than ever before for brands to connect directly with their customers. […]
Studying Time: 9 minutes The rise of social media has been a double-edged sword. It has connected us to the world and to people in ways that we never dreamed of before, but it has also created a culture that is obsessed with self-presentation and validation from others. Social media can have a negative impact […]
In this article, you’ll learn how to manage your social media community from start to finish so you can maintain a strong social media presence while building a strong foundation for your brand. The social media community is an ever-changing force that needs to be managed constantly to ensure it is operating in harmony with […]
There are lots of different holidays, fairs, and events that take place throughout the year that can be used to engage with your target audience. These niche days might not have a mass-market appeal, but they’re great opportunities to reach your audience at a time when they are more likely to be interested in […]
As you’re probably aware of how to use social media to attract holiday shoppers, the retail industry is facing unprecedented challenges this holiday season. There’s intense competition from online rivals like Amazon and Alibaba, and many stores are reporting flat sales. These trends are forcing retailers to adopt more innovative strategies to lure in shoppers. […]
Online lead generation techniques have only gotten more sophisticated in the past few years. Facebook, Twitter, and other social media sites can now be leveraged by small business owners to drive new leads to their customer service department or sales team. Whether you’re a sole proprietor or an e-commerce startup with a staff of sales […]
Social proof is essential to any marketing campaign. It can be used in almost any type of business, so long as the market has some form of visibility and is accessible to your brand. The rise in e-commerce, social media, and online communities has made it easier than ever before for businesses to reach niche […]
The social media landscape is saturated with brands vying for users’ attention. As a result, brands have to come up with more creative and innovative ways to stand out from the crowd. Fortunately, the number of users on social media continues to rise. In fact, Statista projects that the number of social media users will […]
Today, social media is one of the most important ways to connect with your customers and bring your brand to life. With the help of different platforms, you can create unique content that your audience finds interesting and share with their friends. Social media has come a long way in the past few years. In […]
The recent trend of companies and brands declining organic reach on social media is not a good thing. For years, marketers have been working toward a day when their advertising will no longer need to be pandered to in order to get their message out to an audience. The only way for this to happen […]
