The market for CBD is booming, and as more people discover the benefits of cannabidiol, more businesses are looking to get in on the ground floor. In fact, the CBD market is currently worth an estimated $150 billion annually.
Social media has played a huge role in the rise of the CBD industry, and with so many affiliate programs to choose from, it’s never been easier to start selling products and services that cater to the needs of the masses. The beauty of affiliate marketing is that once you sign up with one affiliate program, you can work with various companies to do the same thing with other affiliate programs.
That’s right. Instead of working with one company to sell their products and services, many affiliate marketers sell their services to many companies at the same time. This not only makes you more likely to sell products and services, but it also makes you more likely to make money with affiliate marketing.
If you’re ready to get started in the world of affiliate marketing and want to find the best affiliate programs to join, continue reading.
What Is CBD?
What Is CBD Affiliate Program?
Is Becoming a CBD Affiliate Marketer Right for You?
Tips for Getting Started with CBD Affiliate Marketing
Why are CBD products so popular?
The future of CBD in affiliate programs
Green Roads CBD
Green Roads is a pharmacist-founded CBD company with a high-profile brand.
Its American-made CBD oils and other products are sold in more than 7,000 stores across the US, and have been featured by a host of big-name publications — think Cosmopolitan, Forbes, and NBC.
Consumers seem to love them, awarding the brand more than 30,000 five-star reviews. And the company also picked up back-to-back “Best CBD Products” awards at the 2018 and 2019 Cannabis Business Awards.
What’s more, it offers comparatively affordable prices, with a whole range of products available for less than $15.
All of which makes the Green Roads a pretty attractive partner for would-be CBD affiliates.
That said, it’s worth mentioning that — as CBD affiliate programs go — Green Roads’ terms are a little stingy.
The 30-day cookie window is nothing to get excited about and the 10% commission rate is the lowest on this list.
But there’s still plenty of upside here, with the site boasting an average order value of $100+ and conversion rates of 5–30%.
You can sign up for the Green Roads affiliate program through the Everflow affiliate network.
URL: Green Roads CBD Affiliate Program
Commission rate: 10%
Cookie duration: 30 days
Just CBD
Just CBD makes a big noise about how every one of its products is lab tested.
Shoppers can use its on-site tool to track down third-party laboratory results for the oils, gummies, or tinctures they’ve bought.
It’s a great way to reassure customers that they’re not buying snake oil — they’re buying high quality CBD products.
This seems to be working, because its products have racked up over 18,000 online reviews.
There’s plenty for affiliate marketers to like here.
That 18% commission is way above what you could hope to earn from affiliate programs in most other markets. And it looks even more attractive when you consider that a jar of Just CBD gummies could set you back as much as $99.
You can even request custom coupons on registration.
Successful affiliates can be paid by either check, wire transfer, BitCoin, or store credit.
Like what you hear? Sign up via the Affiliatly affiliate network.
URL: Just CBD Affiliate Program
Commission rate: 18%
Cookie duration: 30 days
CBD Medic
As you can probably tell from that banner image, CBD Medic uses partnerships with high-profile sportspeople like Carli Lloyd and Rob Gronkowski as a key marketing tool.
However, rather than targeting the more recreational side of the CBD market, it’s all about promoting the medical benefits of cannabidiol.
Its broad spectrum CBD products are marketed as a solution to common sporting ailments like foot, back, and muscle pain.
In fact, it claims to offer the first family of topical medications that combine active pharmaceutical ingredients with hemp oil or extract and other natural emollients.
If that sounds impressive, wait until you hear about the commissions.
Affiliates can earn up to 40% on sales of CBD Medic products, making it the joint-most generous of the CBD affiliate programs on this list.
Sign up for this program through the ShareASale affiliate network.
URL: CBD Medic Affiliate Program
Commission rate: Up to 40%
Cookie duration: 30 days
CBDFX
CBDFX promises a commitment to quality.
I know what you’re thinking: “So what? So does everyone else.”
But CBDFX might have a point.
Its pure, single-pass CO2 extraction method produces high quality CBD products made from some of the world’s finest organic hemp plants.
They’re made in the USA, are solvent and cruelty-free, and carry a 60-day guarantee.
That’s a lot of reassurance for first-time buyers, which is fantastic for affiliates — the last thing you want is to refer customers to shady-looking CBD merchants.
As well as stocking all the stuff you’d expect of CBD merchants, the brand sells a bunch of more niche items, including organic CBD pet products and CBD chill shots.
That means there’s plenty of linking opportunities for your CBD affiliate content.
Not only that, the CBDFX affiliate program offers healthy 25% commissions and a generous 90-day referral window, plus a custom coupon code offering 10% off to incentivize traffic.
Join this program through RevOffers, which is one of the few affiliate networks dedicated to the CBD industry.
Commission rate: 25%
Cookie duration: 90 days
CBDistillery
By this point, you’ve probably noticed that trust is a big factor in CBD marketing.
That’s no surprise — after all, it’s still a pretty new niche.
As with other CBD brands we’ve looked at, CBDistillery strives to overcome this by emphasizing quality.
All of its products are created using non-GMO industrial hemp grown through natural farming practices, while third-party tests are used to guarantee purity and potency.
It doesn’t have the biggest range, focusing instead on a small selection that includes CBD capsules, gummies, and topical products.
Something that hasn’t been a barrier to its success — it’s served more than three million customers across the US since 2016.
While its entry-level commissions are nothing special by the standards of other CBD affiliate programs, they climb to a very healthy 35%.
What’s more, CBDistillery’s bonus program unlocks higher payouts for driving monthly revenues of more than $15,000, $50,000, and $100,000.
The 90-day cookie window and average order value of $90 are also pretty attractive.
Sign up through the Impact Radius affiliate network.
URL: CBDistillery Affiliate Program
Commission rate: 15–35%
Cookie duration: 90 days
Fab CBD
Fab CBD sells full spectrum CBD oil made from organically grown Colorado hemp.
But that’s not all — you’ll find everything from CBD pet treats to CBD topicals in the Fab CBD store.
What’s more, its state-of-the-art growing, extraction, and cloning techniques ensure it offers nothing but high quality products.
And with free shipping offered with a minimum payment of $99, customers have an incentive to buy in bulk, which is always good news for affiliate marketers.
That being said, the commission rate of 15% is toward the lower end of the CBD affiliate programs we’ve looked at here.
Sign up for this affiliate program through the Refersion network.
URL: Fab CBD Affiliate Program
Commission rate: 15%
Cookie duration: 30 days
cbdMD
With a handful of high-profile advocates like former UFC star Daniel Cormier, cbdMD has a strong brand.
That’s reassuring for customers and makes for a pretty enticing CBD affiliate program.
After all, when someone clicks an affiliate link on your site, you want them to feel you’ve sent them to a trustworthy website.
The brand stocks a vast range of CBD goodies.
With an entire range of pet products, and even a collection of bath bombs, it’s one of the most extensive product categories on the market.
And, as any affiliate marketing guru will tell you, more products means more linking opportunities (and more commission).
Speaking of commission, cbdMD pays out at a rate of 20%, making it pretty par-for-the-course among CBD affiliate programs, while affiliates get custom coupons offering a 15% discount to help drive sales.
It’s also worth noting that top-earning CBD affiliates are eligible for 25% commissions for driving over $100,000 in monthly revenue.
As a cbdMD affiliate, you’ll be paid monthly. However, the brand offers a 60-day money-back guarantee, so you’ll need to wait for that period to pass before commissions appear in your account balance.
Sign up for this CBD affiliate program through the Impact Radius network.
Commission rate: 20%
Cookie duration: 90 days
Honest Paws Pet
As the name suggests, Honest Paws specializes in the niche-within-a-niche of CBD-based pet products.
From CBD pet oil to treats and balms, it sells all the cannabidiol-infused goodness your furry friend could ever want.
By joining the Honest Paws CBD affiliate program, you can offer a range of perks to potential customers, including exclusive discount codes and free shipping on selected orders.
While the 30-day cookie length isn’t spectacular by the standards of some CBD affiliate programs, the opportunity to earn up to 25% commission on each sale definitely isn’t to be sniffed at.
Revenue share and CPA commission options are available, and successful applicants are paid monthly.
URL: Honest Paws Affiliate Program
Commission rate: Up to 25%
Cookie duration: 30 days
Diamond CBD
Take one look at the Diamond CBD website and you’ll see it’s definitely at the more “fun” end of the CBD industry.
As well as a wide range of specialized CBD vape products, it sells things like CBD smokables and even THC shrooms.
But “fun” doesn’t mean “low quality”.
Diamond CBD has been a market leader within the niche for more than six years, making it a real veteran in such a young sector.
During that time, it’s sold over $70 million of CBD products, so it’s clearly doing something right.
As CBD affiliate programs go, the terms and conditions here — up to 20% commissions with a 90-day referral window — are solid if unspectacular, but they still blow most other niches out of the water.
Your chances of monetizing the traffic you refer are boosted by high conversion rates (averaging 7%), as well as the chance to offer custom coupon codes.
Register for the Diamond CBD affiliate program through the ShareASale network.
URL: Diamond CBD Affiliate Program
Commission rate: Up to 20%
Cookie duration: 90 days
CBDPure
CBDPure’s CBD oil is made with certified non-GMO organic hemp grown in Colorado and Washington, and is completely free of contaminants and additives.
Like CBDistillery, its range is small but perfectly formed, focusing on just four product categories — including soft gels designed to mask the natural taste of organic hemp oil.
Pleasingly for affiliates, you don’t need to hit any quotas to start earning top whack through the CBDPure affiliate marketing program.
That’s right — the second you sign up, you can take advantage of the extremely attractive 40% commission rate.
With a 90-day cookie duration thrown in for good measure, there’s a real opportunity to earn big money here. Plus you’ll be paid monthly.
Applications to CBDPure’s affiliate program are made via a simple, one-page form and are reviewed within 24 hours.
URL: CBDPure Affiliate Program
Commission rate: 40%
Cookie duration: 90 days
SabaiDee
“Sabaidee” means “to be happy” in Thai.
And, as you can see from the homepage image above, good vibes are very much the order of the day here.
SabaiDee’s products are all about offering natural relief through high-quality hemp plant extracts.
It specializes in broad spectrum oils, stocking five different varieties, but also offers a small selection of CBD balms and creams.
As a brand, SabaiDee stresses its environmental credentials and favors CBD affiliates who align with its vision and mission.
If that’s you, there’s good money to be made as a SabaiDee affiliate partner — you can earn at least 30% of all retail sales stemming from your site. This CBD brand also promises a “generous” bonus program.
Payments are made on the 1st of the month for all conversions in the previous month via PayPal, bank wire, or check.
Sign up through the Refersion affiliate network.
URL: SabaiDee Affiliate Program
Commission rate: 30%
Cookie duration: 30 days
Hemp My Pet
No points needed for identifying that this is another brand dedicated to making quality CBD products for your pet.
As a vertically integrated hemp company, Hemp My Pet is involved at every step of the manufacturing and sales process — from seed to sale.
Although they’re made for pets, all its products are 100% human-grade. They’re also free of gluten, GMOs, and pesticides. And why shouldn’t they be? Our four-legged friends deserve the best!
We think affiliates deserve the best, too, and Hemp My Pet doesn’t let us down.
The 30% commission rate is already strong.
But, backed up by a sizable 90-day cookie window and an average order value of more than $100, this is undoubtedly one of the best CBD affiliate programs on the market.
Applications are made via a simple on-site form, but are manually reviewed and confirmed by phone.
URL: Hemp My Pet Affiliate Program
Commission rate: 30%
Cookie duration: 90 days
Direct CBD
Anyone who thinks the cannabidiol market begins and ends at CBD oil will have their mind well and truly blown by Direct CBD Online.
It’s fair to say the site offers one of the broadest — and occasionally most unusual — selections of CBD products available. (Who knew CBD water was a thing?)
In total, Direct CBD stocks more than 3,000 products from over 100 CBD brands, making it a fantastic choice for affiliates eyeing up deep linking opportunities.
What’s more, it’s the only vendor to sell the Martha Stewart range of gummies, soft gels, and CBD oil drops.
There’s no denying that the commission rate of up to 12% is fairly disappointing when compared to many of the CBD affiliate programs we’ve looked at.
But, on the flip side, a 45-day cookie duration gives you every chance of monetizing your traffic. And the 7-day EPC of more than $50 is pretty healthy.
Sign up for this affiliate program through the Commission Junction affiliate network.
URL: Direct CBD Affiliate Program
Commission rate: Up to 12%
Cookie duration: 45 days
CBD Essence
CBD Essence offers a lesson in customer satisfaction.
It has a 4.7-star Trustpilot rating and more than 900 positive reviews, thanks in no small part to its track record of fulfilling 99% of orders free of issues.
The CBD Essence store is a one-stop shop for all your cannabidiol needs, including a range of CBD tinctures available in various sweet, tangy, and natural flavors.
The sweetness doesn’t stop there, though — just check out that cookie duration!
That’s not a typo. Refer customers through this affiliate program and you’ll still earn up to 40% commission even if they don’t buy for six whole months after clicking your referral link.
Honestly, that makes this one a total no brainer for affiliates. You just have to sign up.
Commissions are paid monthly on the 15th for sales referred in the previous month, with a minimum payout of $100 from a minimum two referred customers.
Register for CBD Essence’s affiliate program through the Post Affiliate Pro affiliate network.
URL: CBD Essence Affiliate Program
Commission rate: Up to 40%
Cookie duration: 180 days
Joy Organics
Joy Organics specializes in USDA-certified organic broad and full spectrum CBD oil tinctures.
It’s been featured in a bunch of high-profile publications both within and outside the CBD niche, from Ministry of Hemp to Entrepreneur Magazine.
Sustainability is a big focus for Joy Organics. It uses recyclable materials, offers carbon-neutral shipping, and operates regenerative farming practices.
If Joy Organics’ eco-friendly credentials align with your own values, this CBD oil affiliate program could be a great fit for you.
Of course, it’s not just about sustainability. There’s money to be made here too.
The brand offers 25% commissions — paid twice a month — and an aggressive bonus program, plus an unlimited referral period.
You’ll also get access to custom coupon codes to help you increase clicks and purchases.
All of which means you get maximum value from the traffic you drive.
Affiliates can get all the support they need through a dedicated affiliate management team, resource center, and private Facebook Group.
Sign up for this affiliate program via ShareASale.
URL: Joy Organics Affiliate Program
Commission rate: 25%
Cookie duration: Unlimited
Charlotte’s Web
Charlotte’s Web is one of the biggest and best-known CBD brands. In fact, it claims to be the world’s most trusted hemp extract company.
Since March 2020, it’s also been the owner of CBD Medic, which we referenced earlier in this article.
In other words, it’s kind of a big deal.
As you can probably imagine, Charlotte’s Web stocks a substantial range of CBD oil products, gummies, capsules, and more.
Unfortunately, as is often the case with household names (*cough* Amazon *cough*), its affiliate program terms aren’t all that enticing.
But the strength of its brand should at least mean that a high percentage of your referrals will convert.
It also offers a 10% off custom coupon incentive to help monetize traffic.
Sign up for the Charlotte’s Web affiliate program through the Pepperjam or RevOffers affiliate networks.
URL: Charlotte’s Web Affiliate Program
Commission rate: Up to 15%
Cookie duration: 30 days
Pure Relief
Pure Relief is a manufacturer and retailer of naturally derived CBD products.
It’s got a pretty powerful brand story.
Founder Michael Melton is a former tire store owner who launched Pure Relief in response to the opioid epidemic in his home state of North Carolina.
Pure Relief’s bestsellers are its CBD oils, gummies, and smokeables, but it also stocks a bunch of other products and even has its own line of apparel.
That means there are plenty of affiliate marketing opportunities here.
Commissions start at a healthy 20%.
This, combined with a healthy conversion rate of 6.76% and an average order value of $86, helps Pure Relief stand up well against the other programs on this list.
Smaller affiliates on non-website platforms (e.g. Instagram pages) are encouraged to sign up through Refersion, while authority site owners can register via ShareASale.
URL: Pure Relief Affiliate Program
Commission rate: From 20%
Cookie duration: 60 days
Savage CBD
Savage CBD is dedicated to selling natural alternatives at affordable prices.
It stocks a whole range of specialized CBD vape products, including juices and disposable pens, plus all the edibles and tinctures you’d expect from one of the biggest CBD brands.
The Savage CBD affiliate program offers some of the most generous terms in the industry.
With the chance to earn up to 35% commissions on all retail sales and its pretty solid cookie window, this is one of the most attractive CBD affiliate programs we’ve seen.
Savage CBD also regularly updates its coupons and offers, promoting new deals every week.
All in all, there’s a lot to like here.
If you like the sound of it, sign up through Refersion.
URL: Savage CBD Affiliate Program
Commission rate: Up to 35%
Cookie duration: 90 days
Hemp Bombs
Hemp Bombs, one of the most well known brands in the CBD industry, sources its cannabidiol from premium-grade industrial hemp grown in the US.
Its CBD gummies, bath bombs, and other cannabidiol-infused goodies contain less than 0.3% THC and undergo lab tests to ensure the brand only stocks high quality products, which is a big trust factor.
What’s more, it offers comparatively affordable prices and boasts a more extensive product line than most CBD brands, which no doubt contributes to the site’s solid average conversion rate of 4%.
Its average order value stands at a very respectable $83, while the average referral is worth $15.
Commissions range from 10–20%, depending on factors like the strength of your domain and the amount of traffic you generate. Plus, you get support from a dedicated affiliate manager.
Sign up for this affiliate program through the Impact Radius affiliate network.
URL: Hemp Bombs Affiliate Program
Commission rate: Up to 20%
Cookie duration: 30 days
Avida CBD
As CBD merchants go, Avida CBD is a relative newcomer, having launched in 2018.
It places a big focus on customer service, offering a risk-free, 30-day money back trial on all its high quality products — from CBD gummies to oils and vape juices.
At first glance, Avida CBD’s terms aren’t the most exciting of the various CBD affiliate programs on this list (although 20% commissions and a 90-day cookie window are respectable enough).
However, there are plenty of extras that make this more compelling than a lot of other affiliate programs, including a $100 cash bonus for new affiliates once they’ve made their first five sales, plus monthly payouts and prize giveaways.
What’s more, the site boasts an average order value of $80, and you’ll get proven, high-converting creative for banner ads.
As with many of the affiliate programs we’ve looked at here, this one is powered by ShareASale.
URL: Avida CBD Affiliate Program
Commission rate: 20%
Cookie duration: 90 days
Conclusion
The CBD niche is an absolute gold mine for affiliates.
High commissions? Check.
Generous referral windows? Check.
A broad range of quality products and affiliate networks enabling ample opportunities for monetization? Check and check.
And, as you can see from our list of the best CBD affiliate programs, there’s plenty of brand diversity too.
Whether you want to build an authority site focusing on pain relief and other health benefits, or you plan to target the more recreational side of the niche, you’re sure to find multiple CBD brands that align with your goals and values.
That said, CBD affiliate programs definitely aren’t a license to print money (at least, not on their own).
You’ll need to put in the hard yards, including:
- Building your authority site
- Carrying out keyword research to find relevant content opportunities
- Creating the content you need to drive quality traffic
- Choosing the right affiliate networks and programs to work with
- Acquiring high-authority backlinks to boost search performance
Fortunately, we’re here to help you get going!
Sign up for our free webinar to learn the five easy steps required to start an authority site in 2021.
