In the world of social media and digital marketing, new trends and developments emerge on a regular basis. While this can be a challenging environment to navigate, it also means that things will continue to change and evolve over time.
This is why you need to keep your content strategy updated at all times. To help you get started, here are some of the key trends that will impact content creators in the coming years. For marketers, creating great content is a challenge.
It takes careful planning, constant vigilance, and an abundance of creativity. Even so, most brands struggle with coming up with new ideas for blog posts, videos, images, or any other kind of content. And when you’re ready to give up because nothing seems possible anymore… that’s when those creative juices start flowing again!
Video Content Will Dominate
Video content is not a trend. It’s been around for a long time and is still a dominant force in the digital world. That’s because consumers love it! They are three times more likely to purchase a product if they’ve seen an online video about it. Video content also performs well on social media, with users spending 95% more time on sites that include video content.
Plus, it’s easy to make your content even better when you add a video. You can create product or service tutorials, host webinars, create interviews, or share your brand story. And with new developments in technology, you can even create interactive video content that gives users a more immersive experience. 360-degree videos, for example, let viewers explore a scene from different angles.
Live-Streaming Will Become More Popular
Live streaming was a huge trend in the online world a few years ago. Now, it’s on the decline. Well, that might be true if you’re looking at central media websites, such as YouTube. But if you look at social media, live-streaming is experiencing a resurgence.
The difference is that now, brands are hosting their own live streams on their own channels, rather than using central websites. And social media users are enjoying it, too. The number of people tuning in to live-streams on sites like Facebook and Instagram is growing. And when you’re creating your own content, you can incorporate live streaming, too.
There are many benefits to live-streaming, including an opportunity to interact with your audience in real-time, a chance to create an authentic brand narrative, and an opportunity to generate high levels of engagement.
Voice Recognition Technologies Will Grow
Voice recognition technologies have been around for a while, but they’ve always been a bit gimmicky and out of reach for most users. Thanks to developments in artificial intelligence, however, voice recognition is now more accurate, more accessible, and more useful than ever before.
In fact, many smart devices now come with voice recognition capabilities, including Amazon’s line of Echo smart speakers. This technology will only continue to grow in the years ahead, meaning that you’ll soon be able to control a wide range of devices, from lights to thermostats, by simply speaking.
What’s more, voice recognition software is also becoming more accurate when it comes to transcribing audio. This means that you’ll be able to use your voice to create written content. For example, you can dictate an article into a voice recognition app and then have it transcribed automatically.
Artificial Intelligence Will Advance
Artificial intelligence is a concept that has been explored in science fiction for decades. In the real world, it’s been a growing trend in the digital world for several years now. But as AI continues to advance, we’ll start to see more sophisticated developments.
One such advancement is the ability for AIs to collaborate and share information with each other. In the coming years, we’ll see AIs begin to connect and collaborate with each other, too. This will make them even more powerful, and it will give them the ability to take action in real-time.
Imagine an AI that can schedule your social media posts, create content, and respond to comments in real-time. This would ultimately save companies a lot of time and money. They’ll be able to operate more efficiently and cost-effectively than ever before.
Summing up
When it comes to creating content, you have a lot of options. You could host a webinar, create a video, or write a blog post. Or you could do a combination of these things. When you know what the most important trends are, it makes it a lot easier to come up with ideas. Now it’s up to you to take these trends and create something great!
