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White Hat SEO
In today’s world, online visibility has become a matter of life and death for businesses of all sizes. It is now almost impossible to get any potential customer’s attention.
It has become such a competitive field that businesses have to go the extra mile to stand out from the crowd. One of the most commonly used tactics to get noticed and rank your website is through the use of black hat SEO.
This is when you try to game the system in order to achieve your targeted rank. On the other end of the spectrum is white hat SEO. This is when you use methods that are considered to be ethical and fair by the larger SEO community.
It is a method that attempts to improve your website in a way that falls under the radar of Google’s algorithms. It is a long-term strategy and does not produce immediate results.
However, over time, it will make a significant difference in the positioning of your website within the SERPs. In this blog post, you will discover what is white hat SEO, the pros and cons of this strategy, and how to implement it in your business.
Black Hat SEO
In a nutshell, black hat SEO is using tricks and techniques that are not considered to be best practices by search engines. The main reason why these tricks are termed black hat SEO is that they are not ethical.
They are not in line with search engine guidelines, and if you’re engaging in them, it will be detrimental to your site’s ranking.
Black hat SEO is not a new term, but it does seem to be making a comeback in 2018. It is becoming more prevalent and common than ever before.
If you’re not familiar with the term, you might be wondering what it means and how it differs from standard SEO.
Let’s take a deeper look at what black hat SEO is, its risks, and how you can minimize your risks to avoid being penalized.
Grey Hat SEO
When first learning about search engines, most of us jump right into the deep end. We turn on Google, Bing, and Yahoo and start throwing keywords at the search engines until they spit out a list of websites that match our search criteria. That’s the quickest way to learn about search engines and how they work.
Just like the color grey, the idea of the term ‘grey hat SEO’ is quite ambiguous and mysterious. In the world of search engine optimization (SEO), this term is used to describe a specific way of conducting an SEO campaign that involves violating the rules and guidelines of the ever-vigilant search engine algorithms.
But not every approach to learning about search engines is as quick as manually Googling. In fact, some of the most successful websites and internet marketers keep their knowledge about search engines to a minimum.
They don’t care about learning about keywords and search engine algorithms. Instead, they take advantage of loopholes in the system to outsmart search engines and gain a competitive advantage.
That’s where the term “grey hat” SEO comes into play. Instead of trying to game the system and understand how it operates, these internet marketers use artificial means to achieve their desired results.
It’s important to understand exactly what grey hat SEO is and why you need to avoid it if you want your site to rank higher in the search results. Here’s everything you need to know.
Enterprise search engine marketing
So you’ve given your website the appropriate amount of love and attention and now it’s time to start growing your search presence. Enterprise SEO is a strategy used by businesses with a stable, reliable, and trustworthy brand to produce an accurate search engine result (SERP) when users enter their company name in the search bar.
Enterprise SEO is fundamentally different from traditional SEO. While the former focuses on optimizing websites for search engines, the latter is used to attract as many eyeballs as possible.
The key difference is enterprise SEO targets websites/documents that have a stable business as opposed to websites with little to no trust.
Given that businesses with stable brands tend to search for their company name more than anything else, it makes sense that enterprises would adopt enterprise SEO as a strategy.
Let’s understand what enterprise SEO is and how it differs from other SEO strategies.
YouTube search engine marketing
There are more than a billion videos on YouTube and that number is growing by millions every day. Today, there’s an entire generation that prefers watching videos on YouTube rather than on other video-sharing sites like Vimeo or Dailymotion.
It’s hard to believe, but back in 2007 YouTube only had around 100 million unique visitors per month. Today, that number has grown exponentially, and it shows no sign of stopping.
With so many people using the site, and so many videos uploaded every day, it’s no surprise why the search engine has become one of the biggest destinations on the internet.
But that doesn’t mean it’s an easy place to get your video noticed. It takes time and creativity to build up a following, gain views and get your video ranked on YouTube. But with a little research and some strategic video SEO, you can start to see your videos ranking higher.
Voice search engine marketing
Voice Search Engine Marketing strategies are essential for any business looking to get into the booming voice search engine advertising market. These strategies are especially valuable for advertisers with limited marketing budgets.
There are many strategies for investing in voice search engine advertising that has varying levels of complexity, cost, and ROI. Some are better suited for specific industries or businesses than others.
This article lists some of the most effective strategies you can use to get the most out of your voice search engine advertising budget.
Note that this article is not exhaustive and there are other strategies we’ll cover later in this article