Learn how to get the most out of email timing so your content is delivered at the right time for your audience. Statistics has shown that In 2022, nearly 333.2 billion emails were sent daily.
Understanding how to get the most out of your email delivery is essential if you want to make an impact with your content.
To maximize email open rates, you need to deliver it at an optimal time. Email timing is based on a number of factors, including the type of message and its target audience.
So you’ve booked your hotel room, made a list of supplies, and reserved your table at your favorite restaurant. Now it’s time to start planning your business event.
But before you dive into the details and create your event schedule, you need to first understand when and how to email your customers and clients.
That’s right, you heard us right. Businesses that do not prepare for the email marketing season will be left behind.
It’s that time of the year when businesses of all sizes and industries look to their email list to drive new business and spread the word about special events, sales, and other offers.
Why is email marketing so important for businesses?
Email marketing, when done well, can be a great way to drive customers to your website. With email, you can also give your customers a great deal of flexibility when it comes to where they receive their messages.
You can create an auto-responder that replies to every email sent to it and a wide range of other options including the ability to set up a separate email account for promotional emails or newsletters.
Also includes a subscription box at the bottom of every email that your customers receive. This way, customers will never forget about your offers or have to go through the hassle of unsubscribing.
But how do you know when it’s the right time to start emailing your list? We asked 10 seasoned business email marketing pros for their insight into when and how to email customers and clients. Here are their answers:
When to email: The Best Days and Times for Email Marketing
Well-implemented email campaigns can increase a business’s email list by up to 10%. What’s even better is that these emails can be sent anytime during the year.
In a world where everyone is connected and digital media is constant, it’s more important than ever for companies to ensure that the messages they’re sending are relevant and engaging.
With so many ways to reach your target audience through email, it’s also important to consider when and how to send your messages. Here are some helpful tips on when to send email marketing messages.
However, most businesses will begin to send emails in the first day of each week as people returns to work. Monday would be the ideal time to send out your first email to get them open.
So you’d better get started planning your list build strategy now.
Monday
Monday is the busiest day in our life, so it’s best to avoid sending promotional emails that will be opened and unsubscribed from.
Instead, focus on business content that can help your Monday-scheduled email get open. Your ideal aims for Monday email content could include a follow-up question or thank you note.
These give time for recipients to quickly read through and possibly subscribe to your newsletter as well!
Midweek (Tuesday through Thursday)
Tuesday is the best day of the week to send an email, according to most marketers. Email timing for Tuesday and other midweek days falls around 11 a.m., which follows employee routines across industries.
This time follows the general workflows of employees across industries, making it more likely that people are settled into a routine and have adjusted to their workweek.
Email marketing runs on similar hours as regular business so using midweek allows people more time to read through emails at their leisure and make decisions about what they want to share with customers or subscribers.
Friday
After midweek, Fridays are the best days to send emails. You will get more click rates and be most successful with shorter messages that offer easier interaction.
As people are on their way out of the office, emails should offer a simpler experience so interactions can be easily engaged and converted into leads or sales opportunities.
Weekend
Employees at workplaces that follow workplace culture and policy may or may not allow them to check email over the weekend. If they do, the best day for email timing is Sunday evening.
Generally, emails sent over the weekend are less likely to receive open and click rates because they typically contain low-quality content or slower calls to action. Follow-ups and thank yous are ideal content goals for this delivery window.
How to email
It’s no secret that email marketing is on the rise and becoming more and more popular with each passing year. In fact, a survey conducted by email marketing platform SendL last year found that almost two-thirds of businesses are already using email to drive traffic to their products or services.
This means that there is plenty of room for improvement, and more and more businesses are digitizing their email lists to make it easier for customers to receive reminders, offers, and other alerts whenever they want them.
One of the best things about email marketing is that it’s very easy to set up and use. You don’t even need an email account – you can set up a virtual email account (VEEO) on your web browser and start sending emails.
This can be great if you’re not too sure about how your customers and clients might prefer to receive their communications.
Great email designs
An important part of email marketing designs. Your emails should definitely be eye-catching, but they should also be balanced.
Choose a color scheme that is casual, but professional. Your emails should also include great headlines, subheadlines, and images.
A well-designed email can easily grab the attention of your customers. This is especially true for email campaigns that include a lot of content – headlines and images should stick out so that the user lingers on them instead of the rest of the email.
Simple emails that connect with customers
Remember: Customers only remember you when you keep adding value to their lives. This means that every email you send should have a clear and simple goal.
No one wants to sit through an email that has a complicated subject or contains a lot of content they have to wade through to find the information they need.
To keep your customers on your side, make it clear how they can benefit from the message you’re sending. This could be a description of the offer, a list of the benefits, or a call-to-action that the customer would need to take in order to receive the offer.
Forget the forms and emails – have to be hangup
We’ve all been there-you’re setting up an event, and you want to send out your invites, but you’re stumped. You’ve tried leaving a message on the hostel’s answering machine and writing down your email address, but nothing is working.
The problem is that your customers may not even notice if you don’t fill out their contact information in the form or in an email. What’s worse is that you may not even know that you need to include their information when setting up the event.
Have you ever wondered why event organizers who forget to give out their contact information are the most common mistake made by new hosts? It’s because they don’t know where to start.
The information should be as easy to find as possible – it should be placed prominently on the Eventbrite web pages, on the Eventbrite forms, and on the Eventbrite website. You can even include the address in the Eventbrite map.
Taking the leap – when to schedule a mailer
After you’ve created your event calendar, it’s time to start thinking about which dates will work best for you. You can use these as guidelines when deciding when to send your first email.
Start by looking at how many sales you’ve been able to trigger so far. If you’ve had a lot of success with email marketing to date, it’s probably a good sign to send your first email on that date.
But don’t just throw away the calendar – use it as a guideline for the next few months, too. If you can manage it, try scheduling your first email campaign a little bit ahead of your event so that you have more time to plan and prepare.
This will help you avoid some of the problems that new entrepreneurs often face – not knowing what to expect.
Wrapping up
The start of the email marketing season is a good time to get your strategy in place and prepare for what will inevitably be a busy season. By understanding when to email, how to email, and why it’s crucial for businesses, you’ll be well on your way to a successful year.
