Google Keyword Planner Alternatives: As Google and other search engines have become better at understanding the kind of content that you and your business have been posting online, you have to have a better strategy for helping them find you. Even with the best content strategy, your business won’t be discovered without the right keywords.
As you know, Google and other search engines crawl the web looking for pages that have the specific words that you’ve been using in your content, to determine what your content is about. If your keyword strategy isn’t effective, your business won’t be found during this keyword research process.
Are you’re ready to take your keyword research strategies to the next level and become a more skilled keyword researcher, read on to learn about the benefits of keyword research, the best keyword research tools, and keyword research alternatives.
Here’s a guide that will help you use keyword research tools to find the right keywords for your business and get you started.
What is keyword research?
Keyword research is the process of finding new keywords that your website can rank for. Keywords are words people use to search for specific topics. When you’re looking for new keyword ideas, you’re performing keyword research.
Once you discover a keyword you’d like to rank for, you can use that new keyword to find other related keywords that you can try to rank for. While you can certainly create new keyword ideas on your own, that can sometimes be a difficult and time-consuming process.
For smaller websites with a couple of writers, it can be especially challenging to brainstorm and identify new keywords. Luckily, there are numerous SEO tools that will help you find new keywords and brainstorm keyword ideas, like the keyword research tools we’ll discuss below.
Benefits of Keyword Research
– Increased traffic to your site: The goal of any digital marketing campaign is to draw more traffic to your site. Keyword research is an essential component of this traffic strategy.
By looking at your competition and finding the right words to rank for, you can target highly targeted traffic. You can also use your keywords to create content that engages your audience and leads to more sales.
– Increase in sales: Keyword research can also help you find keywords that lead to more sales. While many elements play a role in determining your visitors’ buying habits, Web traffic is a critical aspect of this process.
Even if you don’t directly target keywords that bring you sales, a high volume of traffic on your site means more opportunities for sales.
– Boost brand visibility: When you build an online presence through digital marketing, one of the most important things you can do is build your brand and generate awareness.
You can accomplish this by creating high-quality content and promoting your brand through social media posts, blogs, and forums. With keyword research as your foundation, you can build a stronger brand image.
7 Google Keyword Planner Alternate options to Use in 2022
Keyword research is one of the most important stages of any SEO campaign. Without new, relevant keywords that your target audience is searching for, your website will have a difficult time ranking in Google’s search engine results.
How do you find these new keywords that your SEO campaign needs to rank? Fortunately, there are dozens of keyword research tools available to help you out. In this article, we’ll explain the pros and cons of each keyword research tool, as well as how to use each of them to find new keyword ideas.
Keep reading to learn more about how to use keyword research to find new keyword ideas and improve your SEO campaign.
1. Microsoft Word’s Keyword Tool
You can also use Microsoft Word’s keyword tool to research keywords. The keyword tool in Microsoft Word is similar to Google’s keyword tool, and you can use it to find new keywords as well as see how relevant your current keywords are.
One of the biggest advantages of using Microsoft Word’s keyword tool is that you can save your keywords and easily come back to them later.
You can also easily add new keywords to your list, and see how relevant those keywords are.
2. Moz Pro and SEO Keyword Tool
Moz Pro and SEO Keyword Tool are two popular keyword research tools that are owned and operated by SEO expert Rand Fishkin. Both tools are available to both SEO and non-SEO users, and both of them provide similar keyword research features.
The Moz Pro and SEO Keyword Tool both have a long list of keywords and related keywords. You can use these lists to help you brainstorm new keywords, or you can use these keywords to help you research which keywords to bid on.
Both Moz Pro and SEO Keyword Tool also provide a volume chart, which shows you the relative difficulty of each keyword and allows you to see which keywords are most popular.
3. SumoMe Pro and SEO Keyword Tool
Finally, we’ve saved the best for last. If you’re looking for the best keyword research tools, we’d recommend using the Keyword Research and Keyword Difficulty tools from SumoMe.
These tools are designed for keyword research and will help you find new keywords and brainstorm new related keywords based on the topics of your content.
You can even use their keyword planner to help you map out how many keywords you’ll need for your content.
4. Google’s Keyword Difficulty Index (KDIs)
Keyword difficulty is an important factor that determines how difficult it is for your website to rank for keywords. It’s not just the length of a keyword that makes it difficult to rank for, but how difficult it is to rank for.
One of the factors that determine how difficult a keyword is to rank for is its volume. If a keyword has a high volume of searches, it will be harder for your website to rank.
Google’s Keyword Difficulty Index (KDIs) helps you determine the relative difficulty of each keyword by showing you the volume, relative difficulty, and newness of each keyword. You can see the full list of keywords in Google’s Keyword Difficulty Index report. This report will show you the volume, relative difficulty, and newness of each keyword.
5. Serpstat
Serpstat allows you to instantly check your website’s SEO, analyze competitors and get the advantage of powerful search analytics in one place.
It provides you with an extensive list of metrics, insights, and tips that can help improve your site or page performance. The tool lets you look into the state of a domain/page without having to open it up on another tab – click on the icon to start receiving an SEO audit.***
6. Ahrefs
Ahrefs is a great tool for researching keywords and analyzing organic and natural search traffic to your site. If you’re not using it right now to check those keywords and traffic, you should be. It can also be helpful for monitoring how new content and changes to your site are affecting organic search traffic.
Once you sign up, you’ll receive access to a series of features that make research easier. You can analyze your competitors’ SERPs, perform keyword analysis, and much more. The Ahrefs SEO tool is a browser extension and SEO research tool that goes hand-in-hand with the Ahrefs platform.
6. WordStream
Search engines like Google and Bing are constantly evaluating new strategies for ranking websites. To stay on top of these changes, search engine optimization specialists have to stay on top of new strategies and new tactics being used to improve ranking.
Given the stakes, it’s no wonder that SEO specialists have dedicated their careers to learning more about the world of search engine optimization.
The Wordstream SEO Tool gives you a comprehensive overview of your website and its search engine optimization status. It acts as a virtual audit and assessment of your website’s search engine optimization, duplicate content, and backlinks. You can use this checklist to check your site’s SEO status, or add this list to your Wordstream SEO Tool library.
7. Wordtracker
With regards to keyword research, Wordtracker is a tool that gives you valuable information about your competitors. Not only can it reveal the keywords they are ranking for high with ease, but also what people are searching for and the level of competition present in these searches.
The interface also displays suggestions on how to get long-tail keywords or words related to their top performing terms which would be profitable during search engine optimization (SEO) or pay per click marketing campaigns (PPC).
8. KeywordTool.io
Do you struggle to find good keywords for your blog posts? Do you feel like you’re constantly reworking your posts to ensure that they’re targeting the right keywords?
If you answered yes to either of those questions, then this article is for you! In this blog post, you’re going to learn how to use the Keyword Tool.io to track keywords for your blog posts.
You’re also going to learn how to use keywords to optimize your blog posts and increase traffic. Let’s get started!
What is Keyword Tool.io?
Keyword Tool.io is a free tool that makes it easy for you to track and analyze your competitor’s search traffic. You can use the Keyword Tool.io to find keywords for your blog posts, track keyword performance, and optimize your content for the right keywords.
Keyword Tool.io makes keyword tracking easy with a clean, user-friendly interface, allowing you to quickly find tons of keywords that your competitors are ranking for. Once you find a keyword you’d like to track, you can enter the competition information into the Keyword Tracking section of the tool.
From there, you can keep track of how many times that keyword is being searched and who is doing the searching.
WrapUp
As you can see, there’s a lot to digest when it comes to keyword research. That’s why you’ll want to make sure you do your research upfront. Get familiar with the different keyword research tools, and choose your favorite. Once you know what your winners are, you can start researching your keywords and planning your campaigns. But don’t stop there.
Keyword research is essential for any digital marketing campaign, website, or blog. It’s the process of exploring possible keywords for your content and determining which ones are the most relevant to your target audience. The best way to do keyword research is by brainstorming the words that best describe your product or service.
By brainstorming, you’re essentially just writing down as many words as you can think of that relate to your business. The goal is to see where this list takes you. You may discover one of your key terms among the list of words you’ve written down.
