Instagram has been one of the most popular social media platforms for content creators for some time now, which is why more and more influencers are uploading their reels on Instagram instead of other platforms.
But what exactly is a reel? And what are the benefits of posting it on Instagram instead of other content-sharing sites like Youtube or Vimeo? If you’re confused about any of this, don’t worry.
This blog post will explain everything you need to know about reels, posting your reel on Instagram rather than other websites or apps, and the benefits you can get from doing so.
What is a reel?
A reel is a short collection of your most relevant work. It typically contains clips, behind-the-scenes footage, and other material that gives people an idea of what you’re capable of.
Usually, reels are used by people in the entertainment industry, such as actors and actresses, to showcase their skills and promote their brand.
But you can also use reels for other industries that need promotional content, such as marketing, real estate, or travel blogging. For example, let’s say you’re a travel blogger who wants to promote your brand online.
You could make a reel showcasing your best blogs, moments from your trips, your photography skills, and anything else that shows people what your blog is all about.
Then, you could post your reel on Instagram, Youtube, or any other social media site you like to grow your following and build your brand. Reels are a great way to make people know you, your work, and your style without being overwhelming.
Why post your reel on Instagram?
As with any other form of content, there are plenty of places to post your reel. You could post it on Youtube, Vimeo, your website, or any other social media network. However, there are plenty of benefits to posting your reel on Instagram instead of other sites.
- Instagram has a large user base: Which is particularly beneficial if you’re trying to reach a large audience. Instagram has a user base of around 1 billion people, which is larger than any other content-sharing site. Posting your reel on Instagram gives you the chance to reach a large audience and maybe even gain more followers.
- Instagram is focused on visuals: Which means that people are more inclined to watch your reel on Instagram than on other platforms. Other social media websites like Youtube might have a search engine that can easily be accessed, but they also have a lot of text-heavy content. Instagram, however, is entirely visual, which means your reel will stand out more on the app than on other platforms.
- Instagram is a mobile-first platform: Unlike other social media sites, Instagram is a mobile-first platform. This means that most users are accessing the site from their mobile devices. Great news for you if you’re posting your reel on Instagram since viewing reels on mobile is much more convenient than viewing them on a computer.
So, why not just post videos instead?
While you can share videos on Instagram, you have to remember that videos are also text-heavy. This means that your video is not purely visual like a photo is, which makes it harder for your followers to engage with your content and reach out to you. With a photo, you have more room to engage with your followers and get them interested in your work.
Another thing to keep in mind is that videos are generally longer than photos. This means that your followers will have to spend more time watching your video than looking at your photo. This can be overwhelming for followers who don’t know you yet, which is why it’s a good idea to post a photo rather than a video.
Since Instagram is a mobile-first platform, you’re also more likely to get a higher reach with a photo than with a video. This means that more people will see your photo and engage with your reel.
How To Create An Instagram Reel
Step 1: Within the Instagram app, click on on the create icon (the plus signal within the higher proper of your profile) after which choose “Reel.”
Step 2: Determine whether or not or not you wish to add audio, results, a filter, or set a timer by deciding on the choices on the left-hand aspect of your display. When you’ve made your picks, hit document. You may cease recording and proceed to seize new clips to create cuts or transitions in your Reel. When you’ve filmed all of your footage, click on “Preview” to overview your content material.
Step 3: At this level, you possibly can modify your audio, add results, add voiceover, and even add textual content and graphics till you’re happy together with your Reel. Whenever you’re carried out creating, click on the “Share To” button within the backside left nook to plan the way you need your Reel to be distributed.
Step 4: From right here, you possibly can add a caption, replace your cowl, resolve the place you’d just like the Reel to be shared, tag individuals, and extra. Whenever you’re carried out, you possibly can both save your Reel as a draft to put up later or click on “Share” to share it with the world instantly.
5 benefits of posting your reel on Instagram
- You can post as many reels as you want: Unlike other platforms like Youtube, you don’t have to create a new video every single time you want to post something new. On Instagram, you can repost your reel as many times as you like and change the image each time.
- You can repurpose your work – If you’ve created a reel at some point in the past, you can repurpose it on Instagram by posting it there. This is handy if you want to repost your reel but don’t want to create a new one.
- Instagram is a visual-focused platform – As we’ve already discussed, Instagram is completely visual. This means that your reel is likely to be more engaging to your audience than if it were on a text-heavy site.
- Posting your reel on Instagram is more convenient – Since Instagram is a mobile-first platform, viewing your reel on the app is much more convenient than doing so on a computer. This means that there’s a higher chance that people will watch your reel on Instagram than on other sites.
- You can reach a large audience – As we’ve already discussed, Instagram has a large user base. This means that you have more opportunities to reach a large audience and maybe even build a community around your reel.
Recommended Reads: Ways To Successfully Create An Instagram Reel
