By now, you’ve probably realized that videos are a great way to build your brand and engage your followers. As more and more businesses adopt the use of videos to market their products and services, it’s only going to become more apparent how crucial they are as a means of driving engagement with your followers.
However, gaining visibility on your Instagram videos and increasing engagement is no easy feat. To do so, you will need to take action, analyze your performance, and ultimately improve.
The best way to gain visibility on your Instagram videos and increase engagement is by making an effort to look beyond the surface and see what you can do to improve.
Here are 5 ways you can gain visibility on your Instagram videos and increase engagement:
Make the Video Experience More Enjoyable
The first and foremost thing you must do when it comes to gaining visibility on your Instagram videos is to make the video experience enjoyable for your followers.
While posting videos is a crucial part of marketing your business, you must ensure that the video is enjoyable for your followers to watch. As soon as your followers are engaged, you will start to get the likes, comments, and shares that you so desire.
To make your video experience more enjoyable, you can:
Invite your followers to join you in the studio: Invite your followers to watch your video in the app (They can’t review it for you, but can watch it on their phone)
Invite your followers to rate and review your product in the app
Have fun while you’re recording: Use different camera angles and lighting. Add convenient features such as a mic, egg timer, and more. Keep your talking headshots at a minimum. Use your best voice while speaking
Don’t be afraid to ask your followers for feedback Beyond these, you must also look at your Instagram bio to make sure it’s clear and concise.
Lastly, you can always take action and improve your performance by Creating more content regularly, Incorporating a profit-share or pay-per-click scheme into your video. Vetting your team, and making sure they are competent at their jobs
Take Action and Analyze
Once you’ve made the decision to improve your performance and gain visibility on your Instagram videos, the next step would be to take action.
There are 2 types of actions you can take: corrective and preventative. When you take corrective action, you are aiming to correct the problem that is preventing you from gaining visibility on your Instagram videos. For example, let’s say you have been posting 1 video per week and your weekly views total to around 100.
To add more views to your account, you could try posting a new video every day for a week and seeing how it performs.
If your videos are doing well, you could consider trying a different schedule and adding a new video every day for a week. Also, you could take preventative action and make some changes to your Instagram bio, schedule, and product descriptions to prevent issues in the future.
Show, Don’t Just Tell
One big misstep that many marketers make is to show their followers only what is happening in their videos.
Although this makes sense when you’re posting on a social media platform where attention is highly coveted, what you choose to share on Instagram can have a large effect on your followers’ perception of your brand.
For example, if you are frequently posting videos about how amazing your product is, it’s likely that your followers will see only the positive aspects of your product, and not the average costs, returns, or other important metrics.
If you want to maximize the engagement of your followers and increase your account’s visibility, you must choose to show your followers more rather than telling them everything there is to know about your product.
Post an in-feed video on Instagram
Creating and including video content material in your feed is proven to get more followers interacting with you on Instagram.
This doesn’t imply that simply putting up videos will be the best strategy, as it can also include images!
In addition, trying to combine different types of media together is often a successful approach for getting more engagement from Instagram users.
For example, making use of pictures and videos together can help stimulate Interest along with encouraging interaction.
Tell a story with your videos
One of the best ways to make sure your videos are engaging is to tell a story with them. You can use this technique to create stories that will keep your viewers engaged.
For example, you could tell a story about how your product or service can help solve a problem for your audience. You could also tell a story that is relevant to their life and what they’re going through.
You can also use Instagram Live as a way to market your business directly to your audience. By using the live streaming feature, you can reach potential customers who might be interested in your product or service but aren’t sure where to start.
Take Advantage of the Technology
The last thing you need to do to gain visibility on your Instagram videos is use technology to its full potential. Instagram has a ton of amazing features that can help you gain visibility on your videos and increase engagement.
Here are a few: – Like-Button: One of the best ways to gain visibility on your Instagram videos, like-buttons allow you to show your followers what you are up to and encourage them to join you.
You can set up your account to show your followers random things, like-buttons help with that. – Spoiler-Free spinach pictures: Many Instagram stories include a picture of the product or the brand with a spoiler warning.
This can be a huge no-no as it can turn off your followers and make it more difficult for them to engage with your brand.
– Hashtagging: One of the best ways to promote your brand on Instagram is to use the #tagging system. You can use this feature to include other brands, products, and services that you like in your posts.
IGTV
IGTV is a new Instagram introduction that has been introduced in 2019. It replaces the sport of live television, which manufacturers had used before to enhance their advertising.
IGTV now allows for up to an hour of video content material on its channel, instead of just 60 seconds.
IGTV has become one other great way to watch your favorite chefs and influencers put together new dishes, or study how they will get their eyeliner so excellent.
It provides users with all the information they need to make informed decisions about what they want to see on Instagram.
Go-live Streaming
By going live, the live feature in Instagram Stories enables you to stream videos and engage with followers in real-time. When someone goes live on Instagram Stories, their profile picture is prominently featured in the stories section so that followers can see what they are up to at any given moment.
Live video can be an effective tool to highlight your business offerings and host engaging events for users to join. In fact, 82% of people prefer live video over social posts from a brand according to a survey hosted by Vimeo Livestream and New York Magazine!
The best way to grow your business is by collaborating with and hosting Instagram Live takeovers. This will allow you to interact with the viewers in real-time, which can help improve your brand awareness. You can also use the comments or have your guest share a message about your business in the live stream.
The main benefit of using Instagram Live for live workshops is that it makes it easy for users to follow along. This can be useful in order to get a sense of what is happening during the workshop and also provide feedback from participants. Lives make it possible for businesses to reach out directly to their users, without having to send emails or wait on social media.
Use Instagram Live’s Interactive Features
Instagram Live is a great way for businesses to promote their products and services over the Internet. The live streaming feature allows you to connect with your audience directly from your computer or mobile device. You can even start streaming from your actual location through an app.
You have the ability to adjust the camera, the audio, and several other aspects of your broadcast. You also have the option of recording a script or a full live stream.
The live streaming option is perfect for businesses that have something unique to offer or for those who want to connect with their customers in a unique way.
To use Instagram Live effectively, you need to understand how the feature works and how to get the most out of it. Here are some useful tips on how to use Instagram Live to make your content more engaging and engage your followers.
Bottom Line
Gaining visibility on your Instagram videos is a great way to build your brand and engage your followers. To gain the most from this platform, you will have to take action and analyze your performance.
Instagram video is a great way to bring your audience in close proximity to your content. Not only does this give you the opportunity to engage them, but also allows you to showcase your work in a more interactive and engaging way.
By doing so, you can optimize your posts for maximum engagement and gain visibility on your Instagram videos and increase engagement.
